Mazda Sales Up 30 Percent in September

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Oct 01, 2010, 01:31 ET

IRVINE, Calif., Oct. 1 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported September sales of 18,580, an increase of 30.5 percent compared to last September. Year-to-date sales through September, 2010, stand at 174,770, and are outpacing last year's sales at this time by 9.1 percent (up 9.6 percent DSR).

Mazda's successful crossover SUVs posted huge gains in September. CX-7 reported sales of 2,573 units, up 64.8 percent, while CX-9 posted its best September since 2007 with sales 2,420 units, up 74.1 percent.

The sporty MAZDA3 reported an increase of 28.4 percent with 7,995 units sold, while the versatile and stylish MAZDA5 recorded its best-ever September with sales of 1,109 units, up 70.1 percent. And even as summer winds down, MX-5 sales continue to rise. The sporty two-seater convertible has outlasted competitors for over 20 years, and posted its best month thus far in 2010 with sales of 770 units, accounting for a 53.4 percent increase.

The all-new 2011 MAZDA2 continues to make its way from ports to dealer showrooms and sold a modest 589 vehicles in September. Boasting a sticker price under $14,000, MAZDA2 is a stylish, eco-friendly, fun-to-drive five-door hatchback that offers a dose of Zoom-Zoom others in its class cannot.

Mazda Canada Inc. (MCI) reported 6,881 units sold, an increase of 6.0 percent compared to last September. Year-to-date, MCI sales are up 6.0 percent with 62,494 units sold. Mazda Motor de Mexico (MMdM) posted its best-ever September with a 67.0 percent increase versus September 2009, with 1,970 units sold. MMdM also posted strong year-to-date sales of 17,390 units, which is up 39.0 percent versus last year.

Celebrating its 40th Anniversary in the United States in 2010, Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.

Mazda North American Operations - September 2010
	Month-To-Date				Year-To-Date

	September	September	%	% MTD	September	September	%	% YTD
	2010	2009	Change	DSR	2010	2009	Change	DSR

Mazda2	589	-	N/A	N/A	1,096	-	N/A	N/A
Mazda3	7,995	6,227	28.4%	28.4%	83,111	75,833	9.6%	10.1%
Mazda5	1,109	652	70.1%	70.1%	12,865	14,918	(13.8)%	(13.4)%
Mazda6	2,731	3,484	(21.6)%	(21.6)%	26,981	26,998	(0.1)%	0.4%
MX-5 Miata	770	502	53.4%	53.4%	5,153	6,449	(20.1)%	(19.7)%
RX-8	100	234	(57.3)%	(57.3)%	858	1,627	(47.3)%	(47.0)%
CX-7	2,573	1,561	64.8%	64.8%	20,744	14,042	47.7%	48.4%
CX-9	2,420	1,390	74.1%	74.1%	21,207	14,903	42.3%	42.9%
Tribute	293	158	85.4%	85.4%	2,745	4,861	(43.5)%	(43.3)%
B-Series Truck	-	26	(100.0)%	(100.0)%	10	558	(98.2)%	(98.2)%
Other			N/A	N/A	-	-	N/A	N/A

Total Vehicles

CARS	13,294	11,099	19.8%	19.8%	130,064	125,825	3.4%	3.8%
TRUCKS	5,286	3,135	68.6%	68.6%	44,706	34,364	30.1%	30.7%

TOTAL	18,580	14,234	30.5%	30.5%	174,770	160,189	9.1%	9.6%


MEMO:

IMPORT CAR	10,563	7,615	38.7%		103,083	98,827	4.3%
IMPORT TRUCK	4,993	2,951	69.2%		41,951	28,945	44.9%
IMPORT TOTAL	15,556	10,566	47.2%		145,034	127,772	13.5%

DOMESTIC CAR	2,731	3,484	(21.6)%		26,981	26,998	(0.1)%
DOMESTIC TRUCK	293	184	59.2%		2,755	5,419	(49.2)%
DOMESTIC TOTALS	3,024	3,668	(17.6)%		29,736	32,417	(8.3)%
Selling Days	26	26			230	231