McCormick® Announces Holiday Cookie Quest and $10,000 Grand Prize*

From November 19 to December 8, McCormick is hosting the largest virtual holiday cookie recipe exchange

As part of their quest for the best holiday cookie recipe, McCormick is partnering with Milk Bar® on a limited-time Candy Cane Pretzel Bark Cookie timed to National Cookie Day

HUNT VALLEY, Md., Nov. 12, 2024 /PRNewswire/ -- Mixing up the traditional cookie exchange with a modern twist, the McCormick® brand is in search of the best cookie recipe. Bakers, sugar cookie connoisseurs, coveted family recipe holders, and general cookie enthusiasts are invited to enter the McCormick Cookie Quest for a chance to win a grand prize of $10,000 USD*.

As part of the virtual holiday cookie recipe exchange, the McCormick brand is partnering with famed bakery Milk Bar® and Christina Tosi, its James Beard award-winning chef and Founder, and author of the Bake Club cookbook out today. Together, the brands have created a limited-time Milk Bar x McCormick Candy Cane Pretzel Bark Cookie. This minty, sweet-salty cookie features McCormick Pure Vanilla Extract and Peppermint Extract and is rolled and topped with festive, red sanding sugar.

On National Cookie Day, December 4, select Milk Bar locations will give away the Milk Bar x McCormick Candy Cane Pretzel Bark Cookie to the first 100 customers starting at 10:00 am local time, limit one cookie per person, while supplies last. The cookies will be on sale for $3.25 at the same Milk Bar locations starting on December 4, until December 31.

Participating Milk Bar locations include:

• NYC Flagship (1196 Broadway at 29th St., New York, NY 10001)
• Williamsburg (382 Metropolitan Ave, Brooklyn, NY 11211)
• Washington, DC Logan Circle (1525 15th St NW, Washington, DC 20005)
• Los Angeles Flagship (7150 Melrose Ave, Los Angeles, CA 90046)

In the spirit of the holiday cookie recipe exchange, McCormick will share the limited-time cookie recipe for bakers nationwide to make at home at www.McCormick.com/Cookie-Quest.

To enter the McCormick Cookie Quest, fans can post their original recipe to Instagram and tag @McCormickSpice with the hashtags: #McCormickCookieQuest and #Contest from November 19 until December 8.* Entrants will be judged on originality, presentation, clarity, brand fit, holiday spirit - and of course, taste! Stand-out submissions and the winner may also be featured on the McCormick website and across the brand's social media channels. The winner will be announced on or about December 19.

"McCormick has long been at the heart of holiday meals and traditions, creating sensorial experiences that bring people together and leave lasting memories. To continue to create special moments, we're evoking the tastes and smells of holiday baking and putting a modern spin on the timeless cookie exchange. McCormick Cookie Quest will allow people across the country to share the joy of baking, and we can't wait to see what everyone mixes up," said Giovanna DiLegge, Vice President Marketing, NA Consumer at McCormick.

"When it comes to baking in my home kitchen and the Milk Bar kitchen, from the classics like vanilla and peppermint extracts to cinnamon and pumpkin pie spices, McCormick makes it all possible," said Christina Tosi. "I love to be inspired by others and their imaginations and taste buds — how they see the same ingredients differently. That's why I'm pumped to help my friends at McCormick bring the modern-day cookie recipe exchange to life!"

For details on the McCormick Cookie Quest, the Milk Bar x McCormick Candy Cane Pretzel Bark Cookie recipe, National Cookie Day giveaways and other holiday recipes, visit www.McCormick.com/Cookie-Quest and follow McCormick on Instagram.

*NO PURCHASE NECESSARY TO ENTER OR WIN. Open to legal U.S. residents of 50 U.S./D.C., age 18+ (19+ in AL/NE, 21+ in MS). Void outside 50 U.S./D.C. and where prohibited. Starts 11/19/24 at 7:00 a.m. ET; ends 12/8/24 at 11:59 PM ET. To enter: (1) Create a favorite cookie recipe and (a) include your favorite McCormick product in the recipe, or (b) tell us through your video or video caption what McCormick seasoning, spice, or extract you would like to use in your holiday dishes; (2) take a 30-second to two-minute video of the recipe that shows you making the cookie or shows the final cookie, and include your written recipe in the video with the exact measurements and ingredients, as well as the steps for making the cookie; and (3) log into your public Instagram and post the video, tagging @mccormickspice and adding #McCormickCookieQuest and #Contest in the video and caption. Entries will be judged for originality, clarity, presentation, brand fit, and holiday spirit. Top 10 finalists will advance to the final judging by Sponsor's culinary team. Total ARV of 1 prize: $10,000. Limit 1 entry/person. For full Official Rules and entry instructions: https://www.mccormick.com/cookie-quest-terms-and-conditions. Sponsor: McCormick & Company. Contest not sponsored or administered by Meta, Inc.

Media Note: To download high-resolution images, please click here. Photos may be republished with credit to McCormick unless otherwise indicated.

About McCormick
McCormick & Company, Incorporated is a global leader in flavor. With over $6 billion in annual sales across 170 countries and territories, we manufacture, market and distribute spices, seasoning mixes, condiments and other flavorful products to the entire food industry including e-commerce channels, grocery, food manufacturers and foodservice businesses. Our most popular brands with trademark registrations include McCormick, French's, Frank's RedHot, Stubb's, OLD BAY, Lawry's, Zatarain's, Ducros, Vahiné, Cholula, Schwartz, Kamis, DaQiao, Club House, Aeroplane and Gourmet Garden. Every day, no matter where or what you eat or drink, you can enjoy food flavored by McCormick.

Founded in 1889 and headquartered in Hunt Valley, Maryland USA, McCormick is guided by our principles and committed to our Purpose – To Stand Together for the Future of Flavor. McCormick envisions A World United by Flavor where healthy, sustainable and delicious go hand in hand. To learn more, visit www.mccormickcorporation.com or follow McCormick & Company on Instagram and LinkedIn.

About Milk Bar 
Milk Bar is a sweet shop that's been turning familiar treats upside down since 2008. Founded by James Beard Award-winning pastry chef Christina Tosi, Milk Bar first opened its doors in NYC's East Village, and has developed a loyal fanbase in the fifteen years since. Named one of the most innovative companies in the world by Fast Company in 2022, Milk Bar is currently available across 12 bakery locations in NYC, LA, Washington DC, Las Vegas and Seattle, ships treats nationwide through an eCommerce care package platform, and most recently launched a line of grocery products, available nationwide in major retailers such as Whole Foods and Costco. Milk Bar is also available on demand in various cities across the country in partnership with delivery providers such as DoorDash. For more information, visit milkbarstore.com.

Media Contacts
McCormick & Company
Margaret Nam
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Sunshine Sachs Morgan & Lylis
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SOURCE McCormick & Company