Mitsubishi Motors Corporation Appoints New President and CEO of Mitsubishi Motors North America

Mar 04, 2011, 11:00 ET from Mitsubishi Motors North America, Inc.

CYPRESS, Calif., March 4, 2011 /PRNewswire/ -- Mitsubishi Motors Corporation (MMC) today announced that effective April 1, 2011, Yoichi Yokozawa will succeed Shinichi Kurihara as President and CEO of Mitsubishi Motors North America, Inc. (MMNA). Yokozawa has served as the Senior Executive Vice President of MMNA since June of 2010.


Prior to his assignment at MMNA, Yokozawa had been working as a Corporate General Manager in the Overseas Business Management Office at MMC since 2006 where, among other responsibilities, he oversaw the interests of the NAFTA market operations within MMC headquarters. Yokozawa brings a strong financial and strategic planning background to his new position as President and CEO of MMNA. He has worked within MMC managing various levels of financial, business, merger and acquisition, alliance and corporate strategy tasks during the past 13 years. Yoichi Yokozawa's career with Mitsubishi Motors began in 1998 with a position within the European headquarters (MME) overseeing the financial planning for the European operation. Yokozawa is a graduate of Tokyo University with a degree in Business Administration.

Departing President and CEO, Shinichi Kurihara, will be returning to Mitsubishi Motors Corporation. Kurihara's previous U.S. roles were working in the product planning and marketing department (1984-1988), returning to MMNA when he was promoted to Senior Vice President of Product Strategy (1996-2001), and becoming the President and CEO of Mitsubishi Motors North America (2009-2011).

About Mitsubishi Motors Corporation

Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, marketing, research and development operations for Mitsubishi Motors in the United States. MMNA sells coupes, convertibles, sedans and sport utility vehicles through a network of approximately 400 dealers. In November of 2011, MMNA will launch the battery electric Mitsubishi "i" as part of a corporate mission to offer consumers more environmentally responsible modes of transportation. This battery electric vehicle technology addresses the need for vehicles that produce zero tailpipe emissions and support a growing agenda for sustainability. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit

SOURCE Mitsubishi Motors North America, Inc.