M&M'S® Announces Collaboration With Designer, Camilla Stærk
Fashion-Forward Packaging Hits Shelves in Celebration of the Brand's 75th Anniversary
HACKETTSTOWN, N.J., Aug. 29, 2016 /PRNewswire/ -- High fashion bags of chocolate candies are coming to shelves near you! In honor of the 75th anniversary of M&M'S, the brand has collaborated with Danish fashion designer, Camilla Stærk, to create the M&M'S by Stærk Designer Collection.
Stærk brings the sophistication and creativity of her men's and women's fashions to these special designer packs, exclusively available in Target stores nationwide starting September 4. The exclusive packaging includes animal print inspired designs for M&M'S Milk Chocolate and M&M'S Peanut.
"With all of our collaborations, we seek out partners we know our fans will love and be inspired by" said Tanya Berman, Director, M&M'S Brand. "We love how Camilla incorporated her signature style to reimagine these special bags of M&M'S."
Stærk, who developed her love of design through her family's furniture business, is known for her unique print and surface designs. Through her partnership with M&M'S, she hopes to celebrate the signatures of both brands, and add unexpected twists in a complementary and playful fashion.
"The M&M'S collaboration is something completely different for me, and I loved every moment of the process" said Camilla Stærk, Founder and Creative Director, STÆRK Collection. "I welcomed the chance to apply what I do in fashion to create a strong design story for this exclusive packaging for the brand's 75th anniversary."
The collaboration is supported with a marketing campaign including retail displays and packaging and a print advertisement in the September issue of VOGUE.
To learn more about M&M'S®, visit http://www.mms.com, Instagram (www.Instagram.com/mmschocolate) Facebook (www.Facebook.com/mms) or Twitter (@mmschocolate).
To learn more about STÆRK Collection visit Facebook (https://www.facebook.com/staerkofficial), Twitter (https://twitter.com/camillastaerk) or Instagram (https://www.instagram.com/camillastaerk/)
About Mars, Incorporated
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.
Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® and LIFESAVERS® mints. Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.
For more information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars.
About STÆRK
Born and raised in the countryside of Denmark, Camilla Stærk studied fashion and textiles at Ravensbourne College in London. The designer founded the namesake brand STÆRK in 2000 when her graduate collection – a gentle reappraisal of the gothic through leathers, silks and jerseys – was purchased by top boutiques in Paris and London. The sophisticated, dark romance of the now New York based Stærk's ready-to-wear and accessories for men and women, as well as interiors and objects have earned her the British Fashion Council's Newgen Award, collaborations with top heritage design houses and hotels, multimedia solo art exhibitions, and dedicated collectors from Europe to Asia and the Americas.
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SOURCE Mars, Incorporated
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