M&M'S® Chocolate Candies Announces English Toffee Peanut As Winning Flavor In 2019 "Flavor Vote" Campaign
The internationally-inspired peanut variety will officially join the M&M'S lineup this month
HACKETTSTOWN, N.J., Aug. 7, 2019 /PRNewswire/ -- M&M'S fans have spoken, voting English Toffee Peanut as their favorite taste experience in this year's M&M'S Flavor Vote campaign. Beginning this month, English Toffee Peanut will officially join the M&M'S line-up in stores. The quintessential English Toffee Peanut flavor tastes as elegant as a trip to Great Britain itself, featuring a delicious combination of sweet toffee and savory peanut, covered in milk chocolate and wrapped in the brand's signature colorful crispy shell.
"We love inviting our fans to partake in the flavor innovation process and influence the M&M'S products they see on shelves," said Allison Miazga-Bedrick, Brand Director, M&M'S. "We were thrilled to see so many of our passionate fans engage in the campaign and cast their votes, with English Toffee Peanut as the overwhelming fan-favorite!"
Earlier this year, M&M'S launched three new, internationally-inspired M&M'S Peanut flavors with its 2019 Flavor Vote campaign: Mexican Jalapeño Peanut, Thai Coconut Peanut and English Toffee Peanut. The brand asked fans nationwide to take a "mini vacation with their mouths" by trying each peanut flavor and voting for their favorite to remain on store shelves.
M&M'S fans nationwide can find M&M'S English Toffee Peanut on mms.com and on shelves at retailers nationwide in Share Size (2.83 oz.) and Sharing Size Stand Up Pouch (8 oz.).
For more information, fans can visit M&M'S on Facebook, Twitter, Instagram or at mms.com.
About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M'S®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.
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SOURCE Mars, Incorporated
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