NEWARK, N.J., Jan. 27, 2021 /PRNewswire/ -- M&M'S is inviting fans to be the first to virtually preview the brand's 30-second Super Bowl ad for the first time ever. Audiences can tune in on February 3 at 9:00 a.m. EST via Zoom, to watch as M&M'S beloved spokescandy, Yellow, takes center screen to host the premiere. He will also be joined by a few surprise guests throughout the premiere, including M&M'S racing partner, Coach Joe Gibbs.
"M&M'S believes fun and humor can actually have the power to bring us closer together," said Sarah Long, Chief Marketing Officer, Mars Wrigley North America. "In a year when so many of us have connected virtually, premiering the M&M'S Super Bowl ad on a virtual platform was the perfect way to share our latest campaign evolution, while building on Mars Wrigley's purpose to create better moments that make the world smile."
In anticipation of the reveal, fans can catch the brand's ad teaser on YouTube, and visit MMS.com/Superbowl to learn how the first 50,000 people to register will get to preview M&M'S ad live on February 3.
The new 30-second spot, produced by BBDO New York, will air during the first commercial break following the kickoff of Super Bowl LV, which will be broadcast on CBS on Sunday, Feb. 7, 2021. This will be M&M'S sixth Super Bowl ad in the past decade.
ABOUT MARS, INCORPORATED For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us
Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 125,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world's best-loved brands including DOVE®, EXTRA®, M&M's®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, BEN'S ORIGINAL™, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world's pets through our nutrition, health and services businesses, including AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, and VCA™.
We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive. The Mars Compass, inspired by the Economics of Mutuality, is used to measure the company's progress in service of its purpose; The world we want tomorrow starts with how we do business today.
For more information about Mars, please visit mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.