M&M'S® Pops with Brand's First-Ever Freeze-Dried Candy, M&M'S POP'd Caramel

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Oct 08, 2025, 09:01 ET

Mars expands its POP'd portfolio to M&M'S, tapping into the freeze-dried trend that's dominating social
feeds and tastebuds nationwide

KEY POINTS:

M&M'S^®POP'd bursts onto the scene on the heels of the wildly successful SKITTLES POP'd launch in 2024, offering a new, irresistible and poppable snacking experience.
M&M'S POP'd Caramel features the classic caramel flavor fans love with a crispy and airy texture that makes everyday moments sweeter — and more fun to share.
M&M'S POP'd Caramel will start "popping up" first in a 5.5oz Small Stand-Up Pouch on TikTok Shop and MMS.com November 3, then M&M'S Stores on November 10, followed by nationwide availability at retailers beginning in January 2026. More sizes will follow later in the year.

NEWARK, N.J., Oct. 8, 2025 /PRNewswire/ -- M&M'S^®, proudly part of Mars, announces its latest innovation, M&M'S POP'd, the brand's first-ever freeze-dried candy, offering a totally new, totally irresistible, and poppable snacking experience. New M&M'S POP'd Caramel features the classic caramel flavor fans love in an unexpectedly light, crispy, and crunchy new texture — never before seen from M&M'S.

M&M’S® announces M&M’S POP’d Caramel, the brand’s first-ever freeze-dried candy innovation that gives fans an irresistible and poppable snacking experience.

"With M&M'S POP'd Caramel, we're giving fans a whole new way to enjoy the classic caramel flavor that has been a fan-favorite in our lineup for years," said Martin Terwilliger, VP of Marketing, Mars Wrigley North America. "This fresh and fun new treat takes everything you love about M&M'S and gives it a light, crispy crunch, bringing the flavors and textures together in an unexpected new way."

On the heels of the SKITTLES POP'd release last year, M&M'S new freeze-dried candy platform taps into a growing consumer desire for bold, exciting and novelty textures and treats. M&M'S POP'd Caramel makes it the perfect poppable treat to make sharing a FUN new taste experience in everyday moments a little sweeter — because "It's More Fun Together."

M&M'S latest innovation will start popping up first in a 5.5oz Small Stand-Up Pouch on TikTok Shop and MMS.com November 3, then M&M'S Stores on November 10, followed by nationwide availability at retailers beginning in January 2026. More sizes will follow later in the year. For more details on M&M'S Caramel POP'd, visit MMS.com and follow M&M'S on Facebook, X, TikTok and Instagram.

ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a $50bn+, family-owned business with more than 150,000 Associates, our diverse portfolio of leading pet care products and veterinary services serve pets all around the world and our quality snacking and food products delights millions of people every day. We produce some of the world's best-loved brands including ROYAL CANIN^®, PEDIGREE^®, WHISKAS^®, CESAR^®, DOVE^®, EXTRA^®, M&M'S^®, SNICKERS^® and BEN'S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ deliver high quality veterinary care and ANTECH^® offers breakthrough capabilities in pet diagnostics.