Mother's® Dynamite Dinosaurs™ Cookies Roar to Life with Frostology Lab Pop-Ups

Frosted Fun Erupts at Interactive Pop-Up Adventures Where Kids Become Paleontologists and Cookies Become Imagination Stations

PARSIPPANY, N.J., June 3, 2025 /PRNewswire/ -- Mother's^® Cookies invites families to join in on the excitement as its first-ever chocolatey cookie, Dynamite Dinosaurs, stomps across the nation this summer. Parents and kids can enjoy quality time together at the brand's interactive Frostology Lab where engaging, hands-on activities spark imagination and create memorable moments centered around these delicious dinosaur-shaped treats.

Families will enter a dino-themed adventure land where they can put on their paleontology hats and explore eye-catching dino-ramas, a colossal coloring book, and so much more. At each pop-up, children will transform into "junior frostologists" with official lab coats, becoming dino explorers as they dig through spectacular sprinkles to find frosted fossils and sweet surprises.

"Our Dynamite Dinosaurs cookies have transformed treat time into an adventure that kids love, and parents enjoy creating," said Rachna Patel, Vice President of Distinctive Brands Marketing at Ferrero. "These fun experiences make it easy for everyone to discover the joy in every bite and continue the prehistoric fun at home all summer long."

Locations and Dates:

• New York, N.Y.: June 21 – 22 from 10:00 a.m. – 6:00 p.m. EST
  • 9 West 8th Street, NY 10011
• Washington, D.C.: July 5 – 6 from 10:00 a.m. – 6:00 p.m. EST
  • 507 8th Street SE, Washington, DC 20003
• Chicago, IL.: July 19 – 20 from 10:00 a.m. – 6:00 p.m. CST
  • 1003 W. Armitage Avenue, Chicago, IL 60614

* Additional markets and dates to be announced

Guests can capture shareable photo opp moments with life-size frosted dinosaur cookie replicas during their visit. Each participant will also leave with Dynamite Dinosaurs Cookies and a custom activity book, while supplies last, extending the adventure long after the event ends.

Beyond the Frostology Labs, families across select cities should keep their eyes peeled for surprise Dynamite Dinosaurs sampling popping up at popular local parks, family-friendly neighborhood attractions and select retailers throughout the summer.

For more frosted fun inspiration and details on how to purchase Dynamite Dinosaurs Cookies, visit MothersCookies.com and follow Mother's Cookies on social media (Instagram, Facebook, Pinterest).

About Mother's^® Cookies
Since 1914, Mother's Cookies have been sparking celebrations and creating sweet moments of cookie joy. With its iconic fully frosted animal cookies covered in sprinkles, Mother's encourages parents and kids to take a step back from the daily grind and to live life playfully, or as Mother's puts it, Stop and Taste the Frosting®. The Mother's portfolio includes Original Circus Animal® Cookies, Mythical Creatures™ Cookies, Dynamite Dinosaurs Cookies as well as seasonal offerings like Puppy Love™, Springtime Buddies™, Summer Sidekicks™, Eerie Critters™ and Reindeer Games™ Cookies.

About Ferrero^®
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world's largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks including Nutella^®, Kinder^®, Tic Tac^® and Ferrero Rocher^®. More than 47,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group's family culture, now in its third generation, is based on dedication to quality and excellence, heritage and a commitment to the planet and communities in which we operate.

Ferrero entered the North American market in 1969 and has grown to more than 5,400 employees in 15 plants and warehouses, and eight offices in North America across the United States, Canada, and the Caribbean. It has expanded its presence and portfolio with the addition of iconic brands such as Butterfinger^®, CRUNCH^®, Keebler^®, Famous Amos^®, Mother's Cookies^® and other distinctive cookie and chocolate brands. Follow @FerreroNACorp on Twitter and Instagram. www.ferreronorthamerica.com.

Media contact: [email protected]

SOURCE Ferrero North America