Mother's® Introduces Sparkling Mythical Creature® Cookies just in time for National Unicorn Day

CHICAGO, March 31, 2021 /PRNewswire/ -- Mother's, the makers of the Circus Animal® cookies, have launched a new variety that brings your imagination to life in sparkly bite-sized treats with Mother's Sparkling Mythical Creature Cookies. The cookies come in four new mythical shapes – unicorn, sea serpents, mermaid, and dragons – in the iconic Mother's icing in lavender and white with sparkling glitter sprinkles to create fun for families as they enjoy them together.

To celebrate the occasion, just in time for National Unicorn Day on April 9, Mother's has teamed up with Sprinkles to introduce a limited-edition cupcake inspired by the new cookies! Aptly called the Mythical Creature by Mother's, the cupcakes will be available for one week only, from April 5 – 11. The cupcake is a pink, blue and purple sprinkle studded vanilla cake, sugar cookie crust, pink vanilla buttercream frosting, lightly sprinkled with silver sugar crystals and topped with a Mythical Creature Cookie.

"We're so excited to introduce Sparkling Mythical Creature Cookies, the first innovation from Mother's in nearly a decade – and an extension to the popular Circus Animal cookies," said Rachna Patel, Sr. Director Cookies Marketing at Ferrara. "We hope the cookies spark joy and imagination as a fun treat parents can share with kids, and we're happy to partner with Sprinkles to bring the playful nature of our cookies to life in a new way."

Mother's Sparkling Mythical Creature Cookies are available at Target® and Albertsons® in a 9 oz bag for an average suggested retail price of $3.49 and at Walmart in an 18-count multipack starting at an average suggested retail price of $6.99. The Mythical Creature by Mother's cupcake is available at all Sprinkles bakeries, online at  sprinkles.com, and at bakery ATM's for $5.50-$6.50, depending on bakery.

"We're always looking for flavors that are innovative and will resonate with our guests" said Charles Craig, Vice President of Culinary at Sprinkles. "Our limited-edition Mythical Creature Cupcake is a new, fun way to enjoy a nostalgic treat. Last year we baked up a Circus Animal cupcake that was inspired by Mother's Animal Cookies and our guests loved it. With the release of Mother's Sparkling Mythical Creature Cookies, we have the chance to develop a new flavor that would wow our guests."

To learn more about the Mother's cookies, visit www.motherscookies.com and follow @motherscookiesus on Instagram and @Mother'sCookies on Facebook. Visit sprinkles.com, @sprinklescupcakes on Instagram, @sprinkles on Facebook and @sprinkles on Twitter to learn all about Sprinkles cupcakes.

About Mother's Cookies
Since 1914, Mother's has been sparking celebrations and creating moments of cookie joy. From helping families celebrate holidays to becoming an after-school snack staple to inspiring delicious dessert recipes, Mother's has been there for all the sweet moments, baking memories into every bite. Mother's extensive cookie portfolio includes: Mother's® Circus Animal®, Mother's® Chocolate Chip Cookies, Mother's® Coconut Cocadas®, Mother's® Double Fudge Cookies, Mother's® English Tea® Cookies, Mother's® Taffy® Dulce de Leche, Mother's® Iced Oatmeal Cookies, Mother's® Oatmeal Cookies and Mother's® Peanut Butter Gauchos Cookies.

About Ferrara
Ferrara, a company related to The Ferrero Group, is an emerging powerhouse in the North American confections and sweet snacking categories. A passionate team of nearly 6,000 employees works together to share delight in every bite through leading brands that have shaped the industry for more than 100 years. Our diverse portfolio of nearly 35 brands includes SweeTARTS®, Trolli®, Brach's®, Black Forest® and NERDS®, along with iconic favorites like Lemonhead®, Red Hots® and Now and Later®. Ferrara also manages the Keebler® and Famous Amos® businesses for The Ferrero Group. Headquartered in Chicago, Ferrara has an operational network of 20 locations in North America that includes manufacturing, distribution and R&D facilities. Learn more at www.ferrarausa.com.

About Sprinkles
Sprinkles makes real celebrations taste better with premium, baked-fresh daily cupcakes, cakes, candy and cookies. Since 2005, Sprinkles has innovated their way to an ever growing, loyal fan base for their unexpected flavors, on-demand Cupcake ATMs, convenient online ordering and steadily expanding footprint of design forward bakeries coast to coast. Today, the brand proudly leverages its platform to support the empowerment of women and continuously put their guests first. For more information please visit sprinkles.com.

Media Contact:
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SOURCE Ferrara