NBA All-Star Russell Westbrook Shows Why 'February Brings The Best' At Foot Locker

Foot Locker celebrates the hottest product throughout February with latest commercial, 'Stats'

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Feb 07, 2017, 08:58 ET

NEW YORK, Feb. 7, 2017 /PRNewswire/ -- Foot Locker, Inc. (NYSE: FL), the New York-based specialty athletic retailer, today announced its "February Brings the Best" campaign with "Stats," the brand's newest spot featuring NBA point guard, Russell Westbrook. Foot Locker's annual February campaign highlights the latest product and gear releases hitting stores, including the Air Jordan XXXI featured in this year's campaign.

Everyone knows about the triple doubles, but Russell Westbrook does whatever it takes to win. Including putting up big numbers in plenty of more "unofficial" stats. #FebBringsTheBest

In Foot Locker's latest spot, Westbrook bumps into a fan in a hotel lounge while wearing Jordan gear. After sharing that his fresh gear is from Foot Locker, Westbrook is complimented on his impressive streak of triple-doubles on the court. Westbrook tells the fan it's really all about getting wins, but goes on to rattle off his unique stats. Westbrook takes it too far when he names himself "the all-time greatest Russell in league history." Hall of Famer Bill Russell, makes a cameo, peering over his newspaper to remind Westbrook that he's the greatest "Russell."

"February truly does bring the best at Foot Locker, and who better to celebrate that with than one of the brightest stars in the NBA," said Stacy Cunningham, vice president of marketing. "As Russell continues to be a leader on the court, we knew he was the perfect addition to help us launch this year's campaign."

The spot, created by worldwide agency BBDO, launches digitally today and will make its broadcast debut on Feb. 9 on TNT. The campaign will continue through NBA All-Star with spots in State Farm All-Star Saturday Night and the 66^th NBA All-Star Game on Sunday, Feb. 19.

"I was honored to be a part of Foot Locker's new spot, particularly because it included being featured alongside the legendary, Bill Russell," said Westbrook. "I've been focused on being the best player that I can be to help my team this season, so it was fun to take a step back, shoot this commercial and have some fun with my 'Stats.'"

February at Foot Locker brings the best of footwear, apparel and accessories, with special Black History Month and All-Star Game packs from Jordan Brand, Nike, adidas, Puma and more.

About Foot Locker:
Foot Locker is part of Foot Locker, Inc., a specialty athletic retailer that operates 3,363 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports, SIX:02, Runners Point, and Sidestep retail stores, as well as its direct-to-customer channels, including footlocker.com, Eastbay.com and SIX02.com, the Company is a leading provider of athletic footwear and apparel.