New Hallmark Card Line Helps Women Celebrate Good Times and Convey Support in Tough Times

New Girlfriends line celebrates bond women share; features humorous and encouraging messages

Jun 22, 2010, 08:00 ET from Hallmark Cards, Inc.

KANSAS CITY, Mo., June 22 /PRNewswire/ -- Hallmark Cards today announces the release of its new Girlfriends collection, a line of cards and gifts designed to help women connect in a fun, humorous and meaningful way.

The Girlfriends Collection addresses a variety of real-life situations, ranging from life's celebratory moments (such as birthdays, happy hours and personal achievements), to the challenging situations women face (including relationship issues, illnesses, divorce, job stresses and more). Through refreshingly honest humor, each card not only conveys support, but celebrates friendship, strengthens bonds and reassures the recipient her friends are behind her no matter what.

"The bond between girlfriends is often compared to the bond between sisters, and this collection is designed to enhance that connection," said Sarah Tobaben, Hallmark Cards editorial director. "Ideally, the line will bring to light any of the common experiences our consumers share, and girlfriends across the country will realize their friends are there to celebrate and encourage them every step of the way."

The line also features gifts that can be shared between friends, including oil cloth handbags, "Lolita" mini wine glass sets, magnetic notepad, and more. As with the cards, these gifts also feature humorous messages and designs.

Hallmark's Girlfriends collection is currently available at Hallmark Gold Crown® stores nationwide and wherever Hallmark cards are sold (gifts are only available at Hallmark Gold Crown® stores). Cards start at $1.49, and gifts range in price from $1.99 to $29.95. For more information about Hallmark's Girlfriends collection, visit http://www.hallmark.com/girlfriends.

About Hallmark Cards, Inc.

Hallmark makes the world a more caring place by helping people express what's in their hearts and spend time together — a privilege few other companies in the world enjoy. Hallmark greeting cards and other products are found in more than 41,000 retail outlets in the United States, including the network of flagship Hallmark Gold Crown® stores. The brand also reaches people online at Hallmark.com, via cell phone at Hallmark Mobile Greetings, and on television through Hallmark Hall of Fame original movies and cable's top-rated Hallmark Channel. Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. Privately held company based in Kansas City, Mo. Visit http://corporate.hallmark.com for more details.

SOURCE Hallmark Cards, Inc.



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