NEW: Seagram's Refreshers Sweetened with Cane Sugar and Real Fruit Juice for the Win!

ROCHESTER, N.Y., May 1, 2024 /PRNewswire/ -- Seagram's Escapes introduces Refreshers, a delicious new line of flavored malt beverages sweetened with cane sugar and real fruit juice. Available now in four different tropical flavors, Refreshers offers the perfect balance of refreshment and flavor to satisfy everyone at your party or backyard get together.

"Refreshers is the perfect party drink because it's made with real ingredients, tastes great and comes in four delicious flavors, so there is an option for everyone," said Jaime Polisoto, Seagram's Escapes brand director.

About Seagram's Refreshers
Seagram's Refreshers debut in a tropical series and will initially be available in 15 states across the U.S. With 5% alcohol by volume, Seagram's Refreshers are the ideal choice for at-home party hosting!

Seagram's Refreshers flavors include Strawberry Acai, Pineapple Cherry, Mango Orange, and Kiwi Lime. The lineup comes in a 12-pack slim 12 oz. can variety pack and a 24-pack club variety. Strawberry Acai will also be offered in 7.5 oz cans, while a larger 23.5 oz. option will be available year-round at convenience stores. Select varieties are available in a 6-pack of 11.2 oz bottles. For a limited time, consumers can go online @seagramsescapes.com to get a $5 rebate with purchase of the 12-can variety packs.  

Seagram's Refreshers are now at retailers in 15 states: Delaware, Florida, Georgia, Illinois, Maryland, Michigan, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Texas, Virginia, and Wisconsin.

About Seagram's Escapes: Seagram's Escapes, known for its premium malt beverage with natural flavors and certified colors, was introduced in 1985 and is headquartered in Rochester, New York. Currently holding the position as the #4 traditional flavored malt beverage brand in the United States, Seagram's Escapes is owned by FIFCO USA.

Stay connected with Seagram's Escapes on Instagram, Twitter, Facebook & Pinterest. Always Drink Responsibly. ©2024 The Seagram Beverage Company, www.seagramsescapes.com. The Seagram Beverage Company is owned by FIFCO USA. For more information, please go to: https://www.fifcousa.com.

Media Contact
Carla M. Mancuso
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SOURCE Seagram’s Escapes