New Study on Cell Death Highlights Growing Importance of Internal Cellular Activity

A Breakthrough Study on Ferroptosis Reinforces Continual-G's Emphasis on Internal Cellular Activity as a Central Stage for Long-Term Health

FORT LAUDERDALE, Fla., Jan. 6, 2026 /PRNewswire/ -- A new study has made a major breakthrough in understanding ferroptosis, a form of cell death that involves the depletion of glutathione (a master antioxidant responsible for protecting against oxidative damage in many tissues throughout the body). A team at McGill University has used glowing antioxidant probes to trace the process of ferroptosis to its genesis inside a cell.

A professor in McGill's Department of Chemistry, Gonzalo Cosa, said of the finding, "until now, we didn't know how [Ferroptosis] starts or propagates. This information is critical toward understanding the action of current ferroptosis inducers and inhibitors." Cosa added, "Understanding the molecular action of new forms of cell death is critical in health. Such an understanding paves the way for the development of better therapies."

Continual-G: A Pioneer of Internal Cellular Health

The new finding is just the latest in a rapidly expanding field. Cellular health is just beginning to emerge as a critical and increasingly understood area of ongoing health. The team at Continual-G sees each moment like this, where cellular health takes the spotlight, as an important and necessary step in putting greater emphasis on this key area of natural health.

"We have worked to improve health from the inside of cells for years," said Rajan Shah, President of Continual-G. "Our GGC precursors bypass the body's regulatory control by absorbing into cells, where they can naturally increase glutathione levels past homeostasis, leading to better health results. This internal activity is so much more effective than non-bioavailable supplements that remain outside of the cell."

Continual-G's flagship proprietary ingredient, Glyteine®, is a form of gamma-glutamylcysteine (GGC), the natural immediate precursor to glutathione, which is a key resource for cellular health and function. The clinically proven bioavailable supplement has provided, for the first time, an effective option for increasing cellular glutathione, the master antioxidant, to healthy levels through empowering internal, endogenous processes within the cell.

The connection between glutathione and ferroptosis has put this latest data on cellular health on the Continual-G team's radar. As this promising field continues to develop, the innovative group looks forward to helping provide effective solutions for cellular health.

About Continual-G

Continual-G is a brand of the dietary development firm Inid Research Lab, LLC. Launched in 2017, the global company focuses on the mission of developing dietary supplements that incorporate Glyteine®. This proprietary ingredient is a unique approach to cellular glutathione that provides the body with the tools necessary to increase its natural glutathione production. This critical difference has helped Continual-G stand out, both in clinical studies and through customer feedback. Learn more about the benefits and backstory of this breakthrough nutraceutical ingredient at continualg.com.

Media Contact:
NAME Rajan Shah
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SOURCE Continual-G