NFL and Remezcla Media Group Extend Strategic Partnership With A Focus on Latine Fandom

Renewal marks a continued investment in representation and storytelling across the diverse mosaic of US Latine audiences

NEW YORK, Sept. 4, 2025 /PRNewswire/ -- The National Football League (NFL) and Remezcla Media Group, My Code's in-house Latine culture and content group dedicated to serving the U.S. Latine audiences, have renewed their strategic partnership, doubling down on a shared commitment to grow the League's relationship with Latine fans globally. Through the partnership, Remezcla Media Group will continue to have unique access to key NFL tentpole events, enabling the creation of original influencer-led, social, and experiential campaigns.

The collaboration will continue to help shape how the NFL connects with Latine fans to deepen the League's relevance among Latine consumers, a fast-growing and influential fan community. Through culturally relevant coverage and dual language media strategies, the partnership has helped the NFL connect in more meaningful ways across the spectrum of Latine consumers on game days and during major tentpole events like the NFL Draft and Super Bowl. Additionally, as part of a broader relationship with the NFL, Remezcla Media Group launched 'Orgullo de Los Mina', an original documentary that earned an Emmy nomination for its innovative storytelling.

"Our partnership with the NFL exemplifies cultural reach and connection built on trust, data, and creativity," said Joaquin Delgado, Head of Strategy at Remezcla Media Group. "We don't just connect to Latine fans. We activate their intense fandom across sports by telling stories that reflect their passion for the game and how they experience fandom, community, and culture. The proof is in the results – our largest portfolio brands meaningfully increased their typical engagement during their coverage of tentpole events like the NFL Draft and Super Bowl."

The partnership renewal builds on this momentum and reflects the NFL's continued investment in long-term community connection. Past efforts have included high-value activations with national brand partners like Pepsi.

"Remezcla Media Group has been an essential partner in helping the NFL deepen our connection with Latine fans," said Brent Lawton, VP of Business Development & Strategic Investments, NFL. "As a partner that is dedicated to Latine audiences, they've helped us reach new and existing fans in a culturally meaningful way. We look forward to continuing to grow the game together."

As the upcoming season approaches, the partnership enters a new chapter, one focused not just on reach, but on resonance. Together, Remezcla Media Group and the NFL will continue to bring forward stories that reflect the vibrancy of Latine communities and expand the cultural presence of football across generations.

About Remezcla Media Group
Remezcla Media Group, a My Code company, is the most culturally connected and largest Hispanic media group in the United States. With a pulse on the future of Latinidad, the company champions emerging voices that push Hispanic culture forward while honoring and celebrating heritage. By combining industry-leading content with unmatched reach among U.S. Hispanic audiences, Remezcla Media Group delivers culture- and data-led custom solutions that enable brands to authentically connect and grow.

NFL Media
Alex Riethmiller
Email: [email protected]

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