NFL MVP Josh Allen Tapped as Therabody's First Performance Advisor

Allen brings elite insight to Therabody's expanding recovery tech portfolio and stars in a new campaign showing how the game's top QB stays game-ready with Therabody's industry-leading, multi-therapy 'plus' lineup.

Video Link: Josh Allen Hero Theragun PRO Plus Spot

Link / Blog Post: The Science Behind Josh Allen's Recovery

LOS ANGELES, Sept. 3, 2025 /PRNewswire/ -- Therabody, the global leader in wellness technology, announced today that Josh Allen, one of the NFL's most dynamic quarterbacks and an early Therabody Investor, has joined the company as a Therabody Athlete as well as its first-ever Performance Advisor. The new role as Performance Advisor expands the long-standing relationship between the league's MVP and Therabody beyond just a passionate brand champion and investor, bringing his experience, elite performance insights, and on-field credibility into the company's innovation and athlete-education efforts.

Allen has built his career on breaking the mold, combining rare power, precision and grit to redefine what's possible as a quarterback. But behind every highlight-reel moment is a foundation built on meticulous preparation and recovery. When Therabody Founder Dr. Jason Wersland introduced Allen to the original Theragun during his rookie season, it marked the beginning of a seven-year relationship that has become central to his sustained excellence, with Therabody's clinically proven tools keeping him durable, explosive, and ready to dominate at the highest level year after year. Allen shares how Therabody's multi-therapy Plus lineup plays a pivotal role in his preparation, training, and recovery routines – utilizing the brand's suite of science-backed innovations, including the Theragun PRO Plus, JetBoots PRO Plus, and ThermBack LED.

As Allen enters his championship pursuit, he's taking his partnership with Therabody to the next level. He'll also lead Therabody's new campaign, including two national commercial spots that give fans a behind-the-scenes look at how world-class recovery translates to world-class performance…with a little humor on the side. In addition, Jordan Palmer, Allen's longtime private QB coach, has joined Therabody as a brand ambassador and narrates the voiceover for the campaign's lead commercial.

"Seven years in, and I still reach for my Theragun before and after every workout, every practice, and every game," said Josh Allen, League MVP. "It's not just recovery for me, it's preparation. That's why I'm excited to step into this new role as Performance Advisor, to help bring that same mindset and insight into product development and show people that this isn't just about feeling better, it's about performing better."

In his new role as Performance Advisor, he'll actively contribute to product development, bringing insights from his experience as one of the league's most dynamic players.

"Back when I handed Josh his first Theragun, I knew it was the start of something special. He's all about pushing limits and staying at the top of his game, and that's exactly what Therabody is built for. We're pumped to officially have him on board as a Therabody Athlete and Performance Advisor — he brings the same energy to our mission that he does to the field," said Dr. Jason Wersland, Founder & Chief Wellness Officer of Therabody.

To celebrate the partnership, Therabody will launch two exclusive Josh Allen Performance Bundles available only in the U.S. at Therabody.com from September 7 through November 22, while supplies last. Each bundle is built around Allen's personal recovery routine and gives fans access to the tools he trusts during the season:

To explore Therabody's new Performance campaign with Allen and discover how its science-backed innovations can elevate everyday and pro athlete recovery, visit https://therabody.com/pages/josh-allen.

About Therabody

Therabody is the wellness technology leader that has reimagined well-being for all since the invention of Theragun in 2008 by Dr. Jason Wersland. The global pioneer in wellness technology created the percussive massage gun category with its flagship device, and has gone on to revolutionize modern health with science-backed solutions designed to help everybody feel, look and perform better. Therabody's product, services, and content ecosystem is at the intersection of technology, healthcare, and consumer goods and serves three distinct categories: Wellness, Beauty and Performance.

Science is the foundation of Therabody's product development. The company has completed 31 scientific studies with 26 more in progress and has over 75,000 scientific articles supporting efficacy of their product treatments. Whether innovating in the Therabody Lab or collaborating with leading scientists around the world, science fuels the Therabody mission to empower everybody to live better, longer, healthier lives.

For more information, please download the Therabody App for iOS or Android, visit www.therabody.com, or follow @therabody on social media.

SOURCE Therabody