NEW YORK, Nov. 14, 2019 /PRNewswire/ -- Today, Nielsen (NYSE: NLSN) announced details around its growing analytic relationship with General Mills, Inc. With this announcement, General Mills will advance its analytic cogency through Nielsen's new Connect platform within the U.S. and will expand its international service engagements within key global markets.
For over a decade, through its Global Connect business, Nielsen has been a strategic ally to General Mills' business, providing data to increase visibility into current and emerging trends in the space. As the global consumer packaged goods (CPG) and retail landscape becomes increasingly competitive, fragmented and digital, Nielsen's strength in technology, comprehensive view into fast-growing markets such as the pet food category and leading insights on consumer consumption across the globe will support General Mills' global growth framework.
"Through Nielsen Connect, we will be expanding General Mills' view into the consumer marketplace to provide a deeper understanding of their core consumer needs, propel faster data-driven decisions to foster a more nimble operating environment and generate a prime environment for General Mills to make more meaningful connections between their consumers and brands," said Laura McCullough, Executive Vice President of U.S. Manufacturer Client Success, Nielsen. "Nielsen is shaping a smarter market, and as we enhance our relationship and work with General Mills, we are excited to fuel their next phase of growth around the world."
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what's happening now, what's happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world's population. For more information, visit www.nielsen.com.