Nikon, Sponsor of the Nikon at Jones Beach Theater, With Live Nation Launch to Entertain and Educate Music Fans

Jun 24, 2010, 11:00 ET from Nikon Inc.

MELVILLE, N.Y., June 24 /PRNewswire/ -- To complement the summer concert season, Nikon announces the launch of "NikonLIVE" ( as part of its sponsorship of the Nikon at Jones Beach Theater with Live Nation. The site will provide music fans with great content, including tips about shooting concerts and images by professional photographers while integrating music, photography and social media enabling fans and artists to share personal concert experiences.

Fans will be able to view images taken by performing artists in the site's "Sound Check" area, and view professionally photographed images in the "Rock and Roll Picture Show" area. Nikon's professional photographers will give fans an exclusive, behind the scenes look at their favorite music acts, as well as provide fans with advice and tips on how to shoot great images and video with their digital cameras. Additionally, fans will be invited to participate in COOL SHOT Contests for the chance to win a Rock Star Flyaway trip to the concert of their choice at the Nikon at Jones Beach Theater or a Live Nation club show in New York.  Information on the Rock Star Flyaway contest is available at  

"Nikon is excited to again team up with the world's largest live entertainment company, Live Nation to connect with music fans," said Bo Kajiwara, Director of Marketing, Nikon Inc. "We think music is a compelling platform for Nikon to engage music and photography lovers who capture and share their music moments through photographic images."

" expands on our existing relationship with Nikon by creating a strong digital platform to integrate photography with the live concert experience," said Russell Wallach, President, Live Nation Network. "Through our long standing, successful sponsorship relationship with Nikon, one the most well known brands in photography, we hope to creatively engage live music fans with two things they love:  live music and taking pictures."

In addition to visiting, fans will be able to follow updates from other fans along with bloggers, photographers and participating artists by using the Twitter hashtag #NikonLive and by visiting the Nikon Facebook Fan Page at

Nikon at Jones Beach Theater is the outdoor amphitheatre located at Jones Beach State Park in Wantagh, New York, attracting some of today's biggest stars and over 300,000 music fans every summer.

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For more information, dial (800) NIKON-UX or visit, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

About Live Nation Entertainment:

Live Nation Entertainment (NYSE: LYV) is the largest live entertainment company in the world, consisting of five businesses: concert promotion and venue operations, sponsorship, ticketing solutions, e-commerce and artist management.  Live Nation seeks to innovate and enhance the live entertainment experience for artists and fans: before, during and after the show.  In 2009, Live Nation sold 140 million tickets, promoted 21,000 concerts, partnered with 850 sponsors and averaged 25 million unique monthly users of its e-commerce sites.  For additional information, visit

SOURCE Nikon Inc.