Now Trending at Kroger: Autumn Beauty Routine Shake Up

Retailer shares upcoming beauty trends and highlights new items hitting the shelves

CINCINNATI, Sept. 3, 2025 /PRNewswire/ -- The Kroger Co. (NYSE: KR), America's grocer, is sharing the season's most anticipated fall beauty trends with a lineup of new wellness, beauty and makeup products hitting the aisles.

"As the seasons change, grocery hauls are not the only routines getting the fall treatment," said Kate Meyer, Kroger Health & Beauty Care vice president. "This time of year, we see our customers reaching for soft tones, warm scents and extra facial hydration, alongside ingredients for cozy meals and savory dishes. Your beauty refresh has never been easier when shopping at Kroger."

Soft and Earthy Tones: This fall, makeup trends are shifting towards a more subdued and natural look with pops of unexpected color. Expect to see a rise in earthy and soft tones alongside pastel eyeshadow with holographic or shimmery toppers. Customers can achieve this trend by shopping the Australia clean beauty brand Nude by Nature, offering matte colors, nudes and muted tones and more, available exclusively at Kroger.

Bright Berry Lips: Lip color is making a vibrant statement this season with rich, saturated berry tones that blend drama and sophistication. From deep wine-inspired burgundies to vibrant raspberry hues, berry lip colors are emerging as the season's trend. A fan favorite returns to stores–Revlon Super Lustrous Lipstick Rum Raisin is back in the Revlon lineup with the same formula as before and even more moisture.

Warm and Nutty Scents: It went viral for a reason, and now eos is back with a fresh fall scent with notes of toasted pistachio, vanilla toffee and blonde woods. Introducing eos Crème de Pistachio Body Lotion—now in Kroger stores across the country. Layer with Dove Shea Butter and Vanilla Body Wash, Dove Exfoliating Macadamia and Rice Milk Body Scrub or a final touch of MIX:BAR Vanilla Bourbon Hair and Body Mist.

Signature Sunscreens: Sunscreen is always on trend, regardless of the season. Even as the weather cools down, the sun's harmful UV rays are still potent. Find all types of facial sunscreen at Kroger including Kroger Gimme Some Glow Sunscreen Lotion, Kroger Refreshing Setting Mist Sunscreen SPF 40 and more.

Introducing KBeauty: Korean beauty brands have been on the rise for years and will continue to remain on customers' shopping lists this fall. These beauty products are known for their innovative formulas, focus on hydration and use of natural ingredients. A popular line of KBeauty products include COSRX and their best-selling Advanced Snail Mucin Gel Cleanser. Find additional KBeauty products at Kroger throughout the year.

Skincare Repair: Now that the temps are dropping and leaves are changing color, it is time to move on from lightweight moisturizers and focus on hydration, barrier protection and gentle exfoliation to combat the drying effects of cooler weather. Try moisturizers with ceramides, hyaluronic acid and glycerin—products like Kroger Foaming Face Wash With Ceramides + Hyaluronic Acid and CeraVe AM Facial Moisturizing Lotion. 

Customers can save $5 on their favorite beauty products when spending $15 or more from now until September 13. Find new inspiration and even more great deals on the app or website.

Shopping at Kroger, customers will see lower prices on more than 1,000 items across the store in every aisle. With Kroger's Fresh & Quality Guarantees, customers never have to compromise high-quality for low prices.

About Kroger 
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies more than 400,000 associates who serve over 11 million customers daily through an e-commerce experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site.   

SOURCE The Kroger Co.