O Positiv Launches Boldest Sexual Wellness Innovation Yet: URO Vaginal Moisture + Mood

A science-backed daily supplement supporting vaginal moisture, arousal, and sexual function*—designed to help close the orgasm gap and destigmatize female libido and sexual desire.

LOS ANGELES, July 15, 2025 /PRNewswire/ -- O Positiv, the leading women's health brand known for disrupting stigmas around hormonal, digestive, and sexual wellness, today announced the launch of URO Vaginal Moisture + Mood, a first-of-its-kind daily supplement designed to support healthy sexual function, natural lubrication, and emotional well-being for women 18 and older.

Formulated with clinically studied ingredients including GABA, KSM-66 Ashwagandha, Ginkgo Biloba, and the proprietary Passion Positiv Blend, URO Vaginal Moisture + Mood uniquely targets blood flow, stress, and mood – three essential yet often overlooked factors that impact desire and satisfaction. Unlike on-demand products or hormonal options, the supplement is designed for consistent daily use, helping women feel more connected, confident, and in control of their sexual health.

"The orgasm gap isn't just a statistic – it reflects a systemic failure to center women's experiences in conversations about sex and health," said Brianna Bitton, Co-Founder of O Positiv. "We formulated URO Vaginal Moisture + Mood to directly address what's often ignored: the mental load, the dryness, the burnout. This isn't about a libido quick fix; it's about restoring connection to self and redefining what it means to feel good in your body. Change starts with conversation, and we're not interested in staying quiet."

Why URO Vaginal Moisture + Mood Is Different:

• One of the few formulations that improves blood flow as a mechanism to support arousal*
• Supports natural vaginal lubrication, healthy sexual stimulation, and overall sexual satisfaction*
• Formulated to promote relaxation, support mood, and manage cortisol levels*
• Hormone-free, developed for daily use across all adult life stages
• Backed by the brand behind the best-selling URO Vaginal Probiotic, reinforcing O Positiv's authority in vaginal and sexual wellness

"I've treated countless women facing challenges with arousal, moisture, and stress. This formula was designed with those needs in mind, to effectively support sexual health, mood, and pleasure," said Dr. Roxanne Pero, OBGYN, MD, from O Positiv's Medical Board of Directors.

The product launch is supported by Wet Girl Summer, O Positiv's largest integrated campaign to date. The bold initiative includes an out-of-home campaign, a large-scale consumer activation in New York City on Saturday, August 23, and a robust social media push—all designed to spotlight the cultural taboos that continue to silence women's experiences with arousal, dryness, and intimacy. By encouraging open dialogue and unapologetic advocacy, the campaign reinforces O Positiv's belief that sexual health is health. As part of their commitment, O Positiv will also be donating to a women's health research partner, further underscoring the campaign's purpose-driven mission.

"Sexual health is a vital part of overall wellness, yet it remains underserved and stigmatized," said Bobby Bitton, Co-Founder and CEO of O Positiv. "We're committed to breaking that cycle with data-backed solutions designed around what we hear directly from our community. URO Vaginal Moisture + Mood reflects our continued investment in redefining women's health—centered in confidence, comfort, and conversation."

URO Vaginal Moisture + Mood is available now direct-to-consumer on opositiv.com and launching on Amazon in July.

With science-backed ingredients, sexual health physician and OBGYN validation, and a mission to normalize conversations around female pleasure, URO Vaginal Moisture + Mood sets a new standard in sexual wellness, and signals a cultural shift long overdue.

URO Vaginal Moisture + Mood was inspired by the success of MENO Vaginal Moisture, a best-seller that's helped women in menopause reclaim their sex lives. While MENO addresses moisture and libido concerns tied to estrogen loss, URO is formulated for women outside of menopause—targeting arousal, mood, and blood flow at any life stage.

Sexual health is health. URO Vaginal Moisture + Mood is here to prove it. For more information, visit www.opositiv.com.

About O Positiv Health
O Positiv Health is a brand dedicated to prioritizing women's health by offering effective products that address historically overlooked health issues, delivering results you can feel. The brand's lineup includes solutions like the MENO Menopause Gummy, the #1 OB/GYN recommended menopause relief gummy², as well as best-selling FLO PMS to help uncomfortable PMS symptoms and URO Vaginal Probiotic, #1 vaginal probiotic¹ designed to combat vaginal odor. With more than 25,000 five-star reviews on both OPositiv.com and Amazon.com³, O Positiv is on a mission to challenge taboos and provide solutions for vaginal, skin, digestive, menstrual, and menopausal health. To further advocate for women's health, O Positiv works closely with the American Cancer Society and is the leading sponsor of their annual 5K walk in Santa Monica, California. Shop all O Positiv products at OPositiv.com and follow O Positiv on Instagram and TikTok at @opositiv.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Footnotes

1. Based on aggregate internal, Amazon and retail sales, L5Y as of 5/2/2025
2. Aggregated review count across opositiv.com, Shop App, Amazon, TikTok Shop, all products, as of 4/29/2025
3. Circana IRI Total Target Dollar Sales 12 weeks ending 3/23/25

SOURCE O Positiv Health