Oh, Honey! It's Giving Sweet and Salty: Introducing NEW M&M'S® Honey Roasted Peanut

Mars is delivering a fresh take on an M&M'S® classic, that perfectly blends crunch and sweetness in every bite

• M&M'S launches its newest flavor innovation, M&M'S Honey Roasted Peanut.
• M&M'S Honey Roasted Peanut features a roasted nutty profile that offers the perfect crunch with a touch of honey sweetness.
• M&M'S Honey Roasted Peanut will be available in retailers nationwide and on MMS.com starting in September.  

NEWARK, N.J., Sept. 10, 2025 /PRNewswire/ -- M&M'S®, proudly part of Mars, is adding to its product lineup with a new treat that's buzzing with flavor, M&M'S Honey Roasted Peanut. The innovation is a twist on a classic favorite, with the harmonious flavors bringing the perfect combination of sweet and salty.

"M&M'S is all about bringing people together through the power of fun and delivering joy through our iconic candies," said Martin Terwilliger, Vice President of Marketing, Mars Wrigley North America. "We know how much our fans love M&M'S Peanut, so we wanted to bring forward an innovation that builds on the classic flavor they know and love — but this time through the popular combination of sweet and salty, to share and enjoy with friends."

A permanent addition to the lineup, M&M'S Honey Roasted Peanut joins the latest innovations of iconic chocolate candies from M&M'S, including M&M'S PB&J, M&M'S Peanut Butter Minis and M&M'S Peanut Butter Mega.

Available in Single Size (1.63 oz.), Share Size (2.83 oz.) and Sharing Size Stand Up Pouches (8.6 oz), M&M'S Honey Roasted Peanut will be available in retailers nationwide and on MMS.com starting in September. It's bee-yond delicious.

For more details on M&M'S Honey Roasted Peanut, visit MMS.com and follow M&M'S on Facebook,  TikTok and Instagram.

ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As an approximately $55bn family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world's best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, DOVE®, EXTRA®, M&M'S®, SNICKERS® and BEN'S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles — Quality, Responsibility, Mutuality, Efficiency and Freedom — inspire our 150,000 Associates to act every day to help create a better world for people, pets and the planet.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.

SOURCE Mars, Incorporated