Parks Associates: 41% of Households With Professional Security Monitoring Plan to Upgrade Their System in the Next Year

DALLAS, Nov. 9, 2020 /PRNewswire/ -- Security research from Parks Associates finds COVID-19 is a key factor driving households with security monitoring to upgrade their system—41% of monitored households with professional monitoring plan to upgrade their system in the next six months and an equal share plan to self-install an add-on device, with the majority citing the pandemic as a related factor. The most popular add-on devices among these monitoring households are video cameras, smart lighting and video doorbells.

International research firm Parks Associates will feature new consumer research and insights from industry leaders in connected home and IoT at the CONNECTIONS™ Conference, November 10-12. The virtual conference, sponsored by Alarm.com, a leading platform for the smart home, is the premier conference covering the smart home, featuring consumer research and executive insights as well as the market shifts caused by the COVID-19 pandemic.

"COVID 19 has put a focus on the home environment for consumers and increased interest in use cases enabled by smart home solutions, and US broadband households with professional security monitoring are a leading segment in the adoption of smart security devices, specifically security cameras, security lighting, and video doorbells," said Elizabeth Parks, President, Parks Associates. "This influx of connected products and services will need a solution that can intelligently connect and control all these points in the household. We look forward to insights from Alarm.com and other market leaders about advances in AI and applications that can enhance the user experience."

"With smart home technology and connected devices continually improving, it's no surprise that many people are looking to upgrade their existing systems," said Anne Ferguson, VP of Marketing at Alarm.com. "Analytics and computer vision, especially, are broadening the applications and abilities of today's systems. Affordable, professionally monitored solutions that are managed through a unified platform offer integrators increased customer loyalty, recurring upsell opportunities, and long-term RMR growth."

Alarm.com will share the company's expertise, in designing, deploying, and enhancing solutions to integrate a variety of IoT devices, during multiple sessions at CONNECTIONS™.

• Anne Ferguson, VP of Marketing, Alarm.com, will deliver the visionary presentation Consumer-centric AI: Humanizing the Future Home on November 10, 1:00 pm CT, in the session Creating Value through Elevated User Experiences.
• Abe Kinney, Product Management Director, Alarm.com, will speak on the panel Smart Home Platforms: Playing Well Together on November 11, 11 am CT, during the session Smart Home Platforms: Quest for a Unified Experience. The panel also features executives from Johnson Controls, MMB Networks, Olibra, and Yonomi and will discuss trends in platform design, partnerships, and probable pathways to more unified smart home experiences for consumers.

CONNECTIONS™ Community Sponsors include Sutherland Global Services, Alarm.com, Bitdefender, Nice, Cox, Intellithings, Cirrent, Everise, MMB Networks, ServiceLive, Zen Ecosystems, Firedome, Inspire, Mercku, Olibra, Ossiaco, Plume, Tuya, Zigbee Alliance, Z-Wave, Aprilaire, Asurion, Gadgeon, and Wi-Charge.

CONNECTIONS™ brings together industry leaders to network and discuss the growing smart home market. To request data or an interview, contact Rosey Ulpino, [email protected], 972-490-1113.

About CONNECTIONS™

Parks Associates' 24th annual CONNECTIONS™: The Premier Connected Home Conference is a virtual conference taking place November 10-12, preceded by six topical virtual sessions hosted in July-October. CONNECTIONS™ provides networking opportunities combined with visionary keynotes and conference sessions focused on technology innovations, consumer research, and product and service business strategies. www.connectionsconference.com

Contact:
Rosey Ulpino
Parks Associates
972-490-1113
[email protected]

SOURCE Parks Associates