DALLAS, April 13, 2021 /PRNewswire/ -- Parks Associates is hosting the industry webinar "Smart Product Strategies in Europe: Choosing Communication Protocols," sponsored by ULE Alliance, on April 13 at 8 am CT US / 13:00 GMT. The virtual webinar addresses the importance of communication protocol strategies for smart home product adoption in the European market, especially as Wi-Fi usage expands and households adopt multiple smart home and connected device brands.
"Our research shows consumers are not so much brand-focused as they are focused on interoperability and reliability," said Jennifer Kent, VP, Research, Parks Associates. "More than 50% of smart home purchase intenders in the US look for products that are compatible with their existing products. Communication protocols have a key role in ensuring household devices do not become brand islands but instead can extend capabilities across platforms."
As new protocols and interoperability frameworks enter the market and compete for adoption, original equipment manufacturers (OEMs) and smart home service providers must decide which protocols or alternative technologies best enable the expansion and reliability of their product and service capabilities.
"Since the pandemic, the need for reliable standards in the home is greater than ever. Telco operators report an increase of 50% in landline calls; in many places the broadband infrastructure is at its limits. It is essential to offload Wi-Fi with tasks that other technologies like DECT and ULE can perform for the connected and smart homes," said Avi Barel, Director, Business Development, ULE Alliance.
In this webinar, top solutions providers from across Europe join Parks Associates analysts to discuss how communication protocols impact the user experience. Speakers include:
Avi Barel, Director, Business Development, ULE Alliance
Jean Claude Bennoun, Business Development Consultant, Crow Electronic Engineering Ltd
Guillaume Cayatte, Lead IoT & Smarthome Product Marketing, Orange
Tali Chen, Chief Business Officer, DSP Group
Gerhard Gillen, Senior Manager Strategic Sales, Gigaset Communications
Ulrich Grote, ULE Alliance Chairman of the Board, ULE Alliance
Jennifer Kent, Vice President, Research, Parks Associates
About Parks Associates Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
The company's expertise includes IoT, digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.
Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com