Pepsi Paints the Bay Area Blue for Super Bowl 50

Sponsor of the Pepsi Super Bowl 50 Halftime Show provides unique fan experiences around biggest pop culture moment of the year

Feb 04, 2016, 12:30 ET from PepsiCo

PURCHASE, N.Y., Feb. 4, 2016 /PRNewswire/ -- Pepsi, the official sponsor of the Super Bowl 50 Halftime Show, unveiled activations the brand will execute around California's Bay Area and across the country, to get consumers excited for Halftime and Super Bowl 50 leading up to the big game.

Returning for the 14th consecutive year as the official soft drink partner of the NFL, Pepsi will bring a number of activations and content to the Bay Area in celebration of Super Bowl 50, including:

  • Pepsi Super Bowl Advertisement, "Joy of Dance"
  • Kola House at Pier 70
  • Pepsi and DIRECTV celebrate three nights at Pier 70
  • The Pepsi Rookie of the Year Award
  • Pepsi Helmets at NFL Experience
  • The Pepsi Fan Deck at Levi's Stadium

Pepsi Super Bowl Advertisement, the "Joy of Dance": Starring R&B singer and actress Janelle Monáe, Pepsi's Super Bowl 50 advertisement, which was released online earlier today, celebrates the brand's heritage in music by paying homage to music greats past and present. The spot will also air during Super Bowl 50 on February 7.

Kola House at Pier 70: Pepsi will hold an exclusive preview of Kola House – a new experiential lounge and event space, launching its flagship in NYC's Meatpacking District this spring. The centerpiece of Kola House is a full service Kola Bar – an exciting place where guests will discover the origins, functionality and true flavor of the kola nut. Décor exhibited comes from a partnership between PepsiCo Design and interior design firm, Kravitz Design Inc. Music will be curated by Swizz Beatz and a live art installation from two legendary local San Francisco artists - Jeremy Fish and Sam Flores - will be displayed at the party. Pepsi will celebrate this first-of-its-kind space and inviting media to enjoy specialty elixirs designed by Kola House resident cocktail creator and flavor chemist Alex Ott, along artisanal bites inspired by the Flagship menu. 

Pepsi Partners with DIRECTV to Provide Ultimate Experience at Pier 70: Pepsi and DIRECTV are joining forces in San Francisco to bring fans three unforgettable days of music, technology and art around the biggest sporting event of the year.

Pepsi and DIRECTV will provide fans with the ultimate experience at San Francisco's Pier 70, when they host three nights of live concert performances featuring Dave Matthews Band (Thursday), Pharrell (Friday), Red Hot Chili Peppers (Saturday) and more. The innovative and premium space will be designed specifically for never-before-seen fan engagement and features state-of-the-art sound systems, unique artistic designs and projection-mapped photo walls for an immersive social media experience.

Pepsi Rookie of the Year Award: Again this year, Pepsi will announce the NFL Rookie of the Year at the Pepsi Friday Night Live event on Friday, February 5 at Pier 70. The five finalists were selected for their outstanding performances throughout the 2015 NFL season and the 2015 Rookie of the Year will be in attendance at the event to accept his award.

Pepsi Helmets and F!ZZ at NFL Experience: Celebrating all 32 NFL teams, larger-than-life helmets spanning nearly five-feet tall will line the entrance, greeting fans at NFL Experience at the Moscone Center.

NFLX visitors can also visit F!ZZ, PepsiCo's new innovative soft drink mixology experience. Powered by the company's touchscreen fountain equipment Pepsi Spire, F!ZZ combines the great taste of Pepsi beverages with unique, fun ingredients. 

The Pepsi Fan Deck at Levi's Stadium: Launched in partnership with the host stadium's inaugural season in 2014, the first-of-its-kind Pepsi Fan Deck features an 1,100 sq. ft. Pepsi bottle cap LED board and artwork by San Francisco artist Jeremy Fish created to celebrate the city, fans and Pepsi.

The Super Bowl represents the culmination of a season-long activation for PepsiCo and its brands, which also include Doritos, with its hugely successful "Crash the Super Bowl" contest; Gatorade, which fuels athletes on the field and is a staple of Super Bowl sidelines and locker rooms; Mountain Dew, who is back with a hilarious in-game advertisement for the first time in more than 15 years; and Tostitos, which helps fans "Party Like a Pro."

Follow #PepsiHalftime throughout Super Bowl 50 weekend for more exciting content.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit

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