PepsiCo Announces Acquisition of Health Warrior, Expanding Presence in On-Trend Plant-Based Space
This Marks the First Investment Led by the PepsiCo HIVE, A New Entity within PepsiCo Designed to Grow Smaller, Emerging Brands
PURCHASE, N.Y., Oct. 31, 2018 /PRNewswire/ -- PepsiCo, Inc. (NASDAQ: PEP) today announced it has acquired Health Warrior, Inc., a U.S.-based nutrition-forward company that makes plant-based products including nutrition bars and on-trend offerings. The transaction will further expand the company's nutrition portfolio to offer consumers additional options in an exciting growth category.
"We're thrilled to welcome the innovative Health Warrior brand to the PepsiCo family," said Al Carey, chief executive officer of PepsiCo North America. "We continue to position ourselves at the forefront of changing consumer preferences and trends. This acquisition helps us increase our presence in the nutrition bar category, which is an attractive growth space."
Health Warrior was founded in 2011 by a group of college friends, Dan Gluck, Nick Morris and current Chief Executive Officer Shane Emmett, who wanted to make nutrient-dense foods more accessible to more Americans. It makes products that contain plant-based superfood ingredients and are lower in sugar. Health Warrior products are made from nutrient-dense, non-GMO and gluten-free ingredients. Its current offerings include nutrition bars made with chia and pumpkin seeds, and other plant-based protein offerings like mug muffins and protein powder.
"We're fired up to join PepsiCo and continue to put nutritious options within reach of significantly more people," said Emmett. "With a shared mission to help create healthy relationships between people and food, PepsiCo is the ideal partner to bring our nutrient-dense, plant-forward offerings to even more consumers and considerably accelerate Health Warrior's growth. This is the whole reason we started the company."
While Emmett will continue to lead the business from its current headquarters in Richmond, Va., this is PepsiCo's first investment that will dock into The PepsiCo HIVE, a newly-created entity within the company focused on growing emerging, smaller brands.
"This will enable us to continue building the Health Warrior brand at a deliberate and sustainable pace and to leverage its entrepreneurial expertise and talent to benefit our broader portfolio," said Seth Kaufman, president of PepsiCo North America Nutrition, who oversees The HIVE. "Health Warrior is a nutrition-forward trailblazer that can provide great insight into high value categories and consumers while benefitting from our expertise and resources to bring plant-based nutrition to more people."
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world enable PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.
About Health Warrior
Health Warrior is a food and movement brand that delivers superfoods—the most nutrient-dense foods on the planet—in convenient products. Health Warrior was founded in 2011 by three college athletes and friends, who learned that what matters is the quality of calories over quantity. After reading about nutrient-dense chia seeds, the three started eating chia every day, which provided powerful nutrition and inspiration. Inspiration to get up from their desks, to move, to make better food choices, and to found a company with a mission to bring this nutrition and inspiration beyond the grocery shelf. Health Warrior products are available at grocery stores nationwide, on Amazon and at healthwarrior.com.
PepsiCo Cautionary Statement
Statements in this release that are "forward-looking statements" are based on currently available information, operating plans and projections about future events and trends. Terminology such as "believe," "expect," "intend," "estimate," "project," "anticipate," "will," or similar statements or variations of such terms are intended to identify forward-looking statements, although not all forward-looking statements contain such terms. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from those predicted in any such forward-looking statement. Such risks and uncertainties include, but are not limited to: changes in demand for PepsiCo's products, as a result of changes in consumer preferences or otherwise; changes in, or failure to comply with, applicable laws and regulations; imposition or proposed imposition of new or increased taxes aimed at PepsiCo's products; imposition of labeling or warning requirements on PepsiCo's products; changes in laws related to packaging and disposal of PepsiCo's products; PepsiCo's ability to compete effectively; political conditions, civil unrest or other developments and risks in the markets where PepsiCo's products are made, manufactured, distributed or sold; the ability to protect information systems against, or effectively respond to, a cybersecurity incident or other disruption; damage to PepsiCo's reputation or brand image; failure to successfully complete or integrate acquisitions and joint ventures into PepsiCo's existing operations or to complete or effectively manage divestitures or refranchisings; loss of any key customer or disruption to the retail landscape, including rapid growth in hard discounters and the e-Commerce channel; and other factors that may adversely affect the price of PepsiCo's publicly traded securities and financial performance.
For additional information on these and other factors that could cause PepsiCo's actual results to materially differ from those set forth herein, please see PepsiCo's filings with the Securities and Exchange Commission, including its most recent annual report on Form 10-K and subsequent reports on Forms 10-Q and 8-K. Investors are cautioned not to place undue reliance on any such forward-looking statements, which speak only as of the date they are made. PepsiCo undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise.
CONTACT:
Gina Judge
312-821-2621
[email protected]
SOURCE PepsiCo, Inc.
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