NEW YORK, March 21, 2016 /PRNewswire/ -- Match Group announced today that it has hired Peter Foster as GM, Global Advertising and Brand Solutions. Mr. Foster joins from Wrap Media, where he served as Chief Revenue Officer for six months, following four years at Yahoo where he was VP, Solutions Development. At Yahoo, he led Media Solutions as well as the company's audience advertising business and mid-market sales team.
Mr. Foster will oversee Match Group's effort to ramp up its advertising business across Tinder, Match and its entire global portfolio of dating businesses, working closely with Alexis Ginas, who has been running the business over the past year, and who will now report to Peter and be overseeing sales and account management.
"I'm bullish on our ability to create meaningful incremental growth through building our advertising business," said Greg Blatt, Chairman and CEO of Match Group. "Peter brings a rare combination of expertise across sales, ad product and technology, and I'm confident he will be a huge boon to Alexis and the rest of the talented and growing team we've been building over the last year."
"I'm excited to be joining Match Group," said Mr. Foster. "There are very few global publishers with this level of scale, mobile user engagement, and sophisticated targeting potential. Tinder is a huge potential advertising asset, and Match, Meetic, OkCupid, PlentyOfFish and the rest of the network provides substantial global heft and breadth. I believe this is the very early stage of ramping and that we have huge upside here."
About Peter Foster
Peter Foster joins Match Group from Wrap Media where he was CRO for the startup. From 2011-2015, Mr. Foster served as Vice President, Solutions Development at Yahoo. In this role, he led Yahoo's Media Solutions as well as the company's audience advertising business and mid market sales team. Previously, he was Chief Revenue Officer at 5to1.com, which was acquired by Yahoo in 2011. Mr. Foster has extensive experience in advertising and sales and has held senior leadership roles at organizations including Hi5, Kosmix, Photobucket, Fastclick/ValueClick Media, Maxonline and L90. He holds a Bachelor of Science degree from Kenyon College
About Match Group
Match Group is the world's leading provider of dating products. We operate a portfolio of over 45 brands, including Match, OkCupid, Tinder, Meetic, Twoo, OurTime, BlackPeopleMeet and FriendScout24, each designed to increase our users' likelihood of finding a romantic connection. Through our portfolio of trusted brands, we provide tailored products to meet the varying preferences of our users. We currently offer our dating products in 38 languages across more than 190 countries. In addition to our dating business, we also operate The Princeton Review, which provides a variety of test preparation, academic tutoring and college counseling services.
SOURCE Match Group