PharmaForce International: Research Indicates Increased Presence of Field Nurse Educators in the Oncology/Hematology Space

READING, Pa., May 22, 2018 /PRNewswire/ -- Research published by PharmaForce International (PFI) shows oncology field-based Nurse Educator roles grew by 5.5% in 2018 over the prior year. This increase is part of a recent industry trend to expand promotional efforts and customer satisfaction in a challenging access environment. The report examined a cross-section of over 30 companies profiled in PFI's annual Oncology benchmarking study.

Joyce Wedemeyer, Director of Marketing and Sales at PharmaForce International, says many companies are realizing the advantages of deploying a scientific liaison such as a Nurse Educator to assist with product utilization.

"Companies realize that there is a huge advantage when deploying Nurse Educators because not only does it allow patients to learn how to properly take their medication, but also ensures product features and benefits are being communicated in a peer-to-peer format with key nursing personnel." Wedemeyer said.

"This is a growing trend we have been noticing in the oncology space," said Colton Dunkle, Marketing and Sales Coordinator. "We have been monitoring the oncology commercial landscape for over 15 years, and have witnessed many concurring trends. Pharmaceutical companies are constantly seeking to identify new and effective ways to bring exposure to their product, especially in a specialized therapeutic area like oncology."

Additional industry trends captured in the report include insight specific to:

• Expanded roles for Key Account Managers
• CAR-T therapy product launches
• Newly deployed field-based Marketing Managers
• Diagnostic Genetic Testing teams leveraged by pharmaceutical companies
• Emerging biosimilar competitors
• Newly deployed Thought Leader Teams to engage Key Opinion Leaders

For more information on the report mentioned above, please contact Joyce Wedemeyer at [email protected] or by phone at 610-370-2906.

PharmaForce International (PFI) is a competitive intelligence firm with over two decades of experience in the pharmaceutical and biotech industries. PFI has become the market leader in commercial operations benchmarking and competitive intelligence. The globally focused company employs market place experts uniquely qualified to perform research required by clients in most major pharmaceutical markets around the world, including Europe, India, Japan, Latin America, and the United States.

SOURCE PharmaForce International

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