Philz Coffee Turns Sips Into Perks With New "Philz Rewards" Program

Beloved California-based coffee brand introduces a loyalty program designed to celebrate and reward its customers for every cup

OAKLAND, Calif., Oct. 15, 2025 /PRNewswire/ -- Philz Coffee is giving customers their number one request: a rewards program. Launching October 15th in California, the award-winning Philz Coffee app will now include Philz Rewards, a loyalty program that goes beyond transactions to celebrate its long-time fans and is rooted in the connections that make Philz special.

The Philz Coffee app, which has millions of downloads and was recognized by Apple for its innovative design, is now also the home for Philz Rewards. The addition of the program extends the culture that makes Philz more than just coffee and reflects the experience customers know and love: community, connection and customization. Philz Rewards members will earn points with every purchase towards free drinks and more, as well as enjoy a birthday treat, personalized perks and exclusive offers to enhance each customer's unique relationship with Philz.

Beyond continuing to create each customer's perfect cup, the new Philz Rewards loyalty program provides the same flexibility and personalization that are at the center of the Philz brand. With each reward, customers can still customize their cup, their way. Customers can now also send "positive vibe" emojis to their barista through the app, whose name and photo still appear with every order, to build on the human connection and community at the heart of Philz.

"For years, our customers have been asking for a loyalty program. We wanted to be thoughtful and take our time developing something that was authentically Philz and embodies the culture we strive for as an organization," said Andy Mai, Philz Coffee Chief Business Officer. "Every cup at Philz is handcrafted with care, and Philz Rewards mirrors that same spirit. It's our way of thanking the community that has shared countless moments with us and inspired each touchpoint of our program."

Philz Rewards is simple to use and easy to join. New users can quickly download the app and create an account, which connects directly to the program. The Philz Rewards program includes:

• Drink Upgrade and 150 point Sign Up Reward
• 10 points for every $1 spent
• 1,200 points earn a Free Drink of choice
• Birthday Reward
• Surprise rewards such as Double Points or a Free Pastry
• Opportunity to connect with the barista crafting your customized drink

Philz Rewards is now available via the Philz app and in Philz's 75-plus locations throughout California and Chicago. Points are automatically applied to in-app orders, and a "Store Check-In Code" allows for in-store orders to collect points for a customer's account. Drinks, food, whole beans, and merchandise earn points towards rewards. Orders on philzcoffee.com, purchases of gift cards, delivery services, and subscriptions are excluded. To find a location, visit philzcoffee.com/locations.

About Philz Coffee
Founded in 2003 in San Francisco, Philz Coffee specializes in customized blends made from responsibly sourced green coffee beans from around the world and skillfully roasted at its Oakland roasting facility. Philz Coffee has remained committed to its mission to Better Days for everyone, every day, through community and high-quality coffee handcrafted one cup at a time. Philz Coffee has over 75 stores across California and Chicago. Philz Coffee can also be purchased in select grocery stores and online and is also available in Philz K-Cup® pods.

To learn more about Philz Coffee and find the nearest location, visit philzcoffee.com.

Media Contact
Gabriella Conte | [email protected] | (425) 870-8584

SOURCE Philz Coffee