Pitbull Brings Voli 305 Premium Vodka to Hard Rock International Menus Worldwide
HOLLYWOOD, Fla., March 6, 2025 /PRNewswire/ -- Hard Rock International and Seminole Hard Rock announce a partnership with GRAMMY® Award-winning global superstar, entrepreneur, and motivational speaker Armando Christian Pérez, known worldwide as Pitbull—to serve his premium vodka brand, Voli 305. Now, guests at Hard Rock cafes, hotels, casinos, and live entertainment venues can have Voli 305 complement their favorite meals, enjoy pool and beachside at hotels and bring around the casino floor on a night out.
A premium spirit with Miami soul, crafted with precision, Voli 305 is seven-times distilled, gluten free, delivering a clean, crisp taste that's perfect for any occasion—from high-energy nightlife to relaxing beachside moments. The brand's modern, sleek design reflects its Miami roots, embodying sophistication, passion, and fun. Voli 305 Vodka has already made a name for itself in the spirits industry, earning top accolades: 2024 Gold Medal Winner at the San Francisco Wine & Spirits Competition and the 2023 Gold Medal Winner at the Bartender Spirits Awards, scoring 92 points.
Seminole Hard Rock Hotel & Casino Hollywood, home of the iconic Guitar Hotel, hosted Miami natives at '305 Day' on Wednesday, March 5 to kick off this newest addition to Hard Rock's beverage menu. Fans danced to live music from DJ Laz, had a meet and greet with the artist and were the first to have signature cocktails made with Voli 305.
"It's an honor to create a partnership between Voli 305 vodka and Hard Rock International. I had the opportunity to sit with Chairman Jim Allen during the inception of the Guitar Hotel. I was also one of the first artists to shoot a music video at the Seminole Hard Rock, so there's no better place to start Voli 305's first global partnership. It's truly from the root to fruit, history in the making, Dale!" said Armando Christian Perez (Pitbull).
"Pitbull's influence on the rap, hip-hop and dance music scene embodies the vibrant, unstoppable energy that Hard Rock aims to bring our guests every day at our Guitar Hotel in South Florida and destinations around the world," said Keith Sheldon, President of Entertainment & Brand Management at Hard Rock International and Seminole Gaming. "Introducing Voli 305 to our menus was a natural fit to enhance our guest experience."
As a founding partner of the Formula 1® Crypto.com Miami Grand Prix, Hard Rock will be bringing Mr. 305 to the race weekend festivities with a performance at Hard Rock Live in Hollywood, Fla. on Thursday, May 1 and at the Hard Rock Beach Club trackside stage on Sunday, May 4. Tickets to see Pitbull are available at: https://casino.hardrock.com/hollywood/events/pitbull and https://f1miamigp.com/tickets/club/beach-club/.
About Hard Rock®
Hard Rock International (HRI) is one of the most globally recognized companies with venues in nearly 75 countries spanning more than 300 locations including owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia with more than 88,000 pieces displayed at locations around the globe. The Unity™ by Hard Rock global loyalty program rewards members for doing the things they love across participating properties. In addition, Hard Rock Digital spotlights the sports betting and iGaming experience with products remixed in the spirit of Hard Rock for players worldwide.
HRI has received numerous industry and destination awards across the travel, hospitality, gaming, entertainment and food & beverage sectors. HRI currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB-) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.
About Pitbull
Armando Christian Pérez, aka Pitbull, is a GRAMMY® Award-winning independent international superstar, entrepreneur, and motivational speaker who has disrupted the global entertainment industry. With billions of audio streams and video views, along with hundreds of gold and platinum certifications, his career stands as one of the most remarkable in music history. His iconic "EEEEEEEYOOOOOO" grito (yell) is one of fewer than 40 sound trademarks protected by the U.S. Patent and Trademark Office (USPTO). Beyond music, Pitbull has built a diverse business empire. He founded Mr. 305 Records, Voli 305 Vodka, and launched Globalization, a SiriusXM channel featuring global rhythmic hits. He recently made history by partnering with Florida International University (FIU) to rename its football stadium "Pitbull Stadium", marking the first time an athletic venue has been named after an artist. In 2024, Pitbull teamed up with rock legend Bon Jovi for the powerful track "Now or Never," blending his signature high-energy sound with Bon Jovi's anthemic rock style. The unexpected collaboration quickly gained momentum, proving Pitbull's ability to seamlessly merge genres and create global hits that transcend generations. A true cultural icon, Pitbull continues to push boundaries and inspire millions worldwide, leaving an undeniable legacy across entertainment, business, and beyond.
About Voli 305 Vodka
In July 2016, GRAMMY® Award-winning superstar, entrepreneur, and motivational speaker Armando Christian Perez, known worldwide as Pitbull, acquired Voli Vodka, a brand he once endorsed as a celebrity ambassador. Teaming up with his trusted friend Priscilla Perez, who assumed the role of Co-Founder and CEO, they reimagined the brand as Voli 305 Vodka—a tribute to Miami's iconic 305 area code and Pitbull's persona as Mr. 305. In 2023, Voli 305 Vodka took a significant step forward by partnering with Big Cypress Distillery, acquiring a 25% stake in the distillery where their vodka is produced. This partnership ensures Voli 305 Vodka maintains full control over its production, embodying the ethos of "from the root to the fruit." Co-founders Armando C. Perez and Priscilla Perez, both first-generation Cuban-Americans, proudly established Voli 305 Vodka as the first U.S. vodka brand owned and operated by children of Cuban immigrants. This heritage infuses the brand with a spirit of resilience, passion, and authenticity. Voli 305 Vodka stands out for its exceptionally smooth and velvety finish, crafted with the discerning female palate in mind—a testament to the expertise and vision of CEO Priscilla Perez. Produced using only the finest premium ingredients, including a blend of Non-GMO, locally-sourced Florida corn, Voli 305 is a celebration of excellence, artistry, and the vibrant culture of Miami. For more information, visit: www.voli305vodka.com.
SOURCE Hard Rock International
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