BARCELONA, Spain and SAN DIEGO, April 11, 2011 /PRNewswire/ -- Teradata Corporation (NYSE: TDC) today announced that one of Poland's largest banking institutions, PKO Bank Polski, has selected Teradata technologies as the foundation upon which to build and power an enterprise intelligence marketing program.
"Collaboration with Teradata opens a new chapter in the area of sales management in the bank. I believe that the new tools will increase both customer satisfaction and the bank's value for the shareholders," said Katarzyna Durbajlo-Andracka, managing director, retail sales division, PKO Bank Polski. "It will enable us to not only increase the number of marketing campaigns, but also improve campaign accuracy and effectiveness. Implementation of Teradata technologies is an important step in implementing the bank's strategy."
"This is a significant new customer for Teradata. We will provide PKO Bank Polski with a state-of-art solution for analytical campaign management, supported by proven technology and implemented by experienced local and worldwide experts," said Hermann Wimmer, president of the Europe, Middle East and Africa region for Teradata Corporation. "This new knowledge will help the bank design and deliver innovative and more personalized products and services that better meet customers' needs."
Deployment of the new Teradata technologies will enable the bank to analyze consumer buying behavior, preferences and channel usage, in order to have a clearer view of each customer. Armed with this intelligence, the bank plans to drive highly personalized marketing offers for financial products and services. Teradata technologies are designed to allow rapid development of multi-phased marketing campaigns for multiple consumer channels with personalized offers. Personalized offers generate more sales than generic offers, while effectively utilizing marketing resources and budgeted funds. This will further the bank's initiative to increase the number of financial products purchased by each consumer, to grow revenue and improve the retention of existing customers.
PKO Bank Polski founded in 1919 is one of the largest and oldest Polish banks. For years, the bank has been a market leader - in business growth and financial results. This position strengthens the largest network of sales - PKO Polish Bank is a leader among the banks providing services to retail customers. The bank serves more than 6.15 million individuals with personal accounts, and the number of payment cards issued is nearly 7.2 million. The bank has a 25-percent market share of mortgage lending, which puts it into a leading position. PKO Bank Polski is also an important partner for small and medium enterprises, large corporations, and it has a significant market of municipalities, counties and provinces. PKO Polish Bank Group, in addition to traditional banking activity, provides professional services, and various financial products such as pension funds, product leasing, investments, and electronic payment services.