NEWINGTON, N.H., April 4, 2017 /PRNewswire/ -- Planet Fitness, Inc. (NYSE: PLNT), one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S., today announced that as of the end of March 2017, the brand reached the significant landmark of 10 million club members across its entire system.
"We are thrilled to announce this milestone," said Chris Rondeau, chief executive officer of Planet Fitness. "A key to our success is our differentiated Judgement-Free environment combined with our affordable price point and high-quality experience. While the industry targets avid exercisers, Planet Fitness has consistently attracted first-time users who have never belonged to a gym before and casual users. In fact, of almost one million new Planet Fitness members surveyed in 2016, over 40% had never belonged to a gym before. Providing an exceptional member experience has been our focus from the very beginning and the fact that 10 million individuals have chosen Planet Fitness, truly reinforces the demand for our unique model. We are humbled to have an important role in so many lives and are excited to continue to build upon our momentum."
Since the Company was founded 25 years ago, Planet Fitness has revolutionized the fitness industry with extremely low prices, offering affordable memberships for just $10 or $19.99 a month. From the first club in Dover, N.H., Planet Fitness has experienced consistent and thoughtful growth and has grown to over 1,300 locations in 48 states, the District of Columbia, Puerto Rico, Canada and the Dominican Republic, while significantly increasing meaningful offerings for its club and community members. Key milestones for the brand include the unveiling of the Judgement Free Zone philosophy in 1997, the first international location in Canada in 2014, and the opening of its 1,000th club in 2015. Further, Planet Fitness recently launched the Judgement Free Generation™, a national philanthropic initiative designed to combat judgement and bullying faced by teens and create a culture of kindness and encouragement.
About Planet Fitness
Founded in 1992 in Dover, N.H., Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of December 31, 2016, Planet Fitness had approximately 8.9 million members as of December 31, 2016 and more than 1,300 stores in 48 states, the District of Columbia, Puerto Rico, Canada and the Dominican Republic. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 95% of Planet Fitness stores are owned and operated by independent business men and women.
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SOURCE Planet Fitness, Inc.