NEW YORK, Jan. 24, 2020 /PRNewswire/ -- PM360, a leading health-marketing industry trade magazine, announced the winners of their annual Pharma Choice Awards, which recognize the best healthcare creative campaigns and initiatives in 15 categories: Animal Health, App, Consumer Website, DTC/DTP, Multichannel, Multicultural, Philanthropic, Professional Campaign, Professional Website, Sales Aid, Self-promotion, Social Media, Unbranded, Variety, and Video. The 45 winners are featured in the January/February 2020 issue of PM360. And can be viewed online at www.pm360online.com/2019-pm360-pharma-choice-award-winners.
For the past 11 years, these awards have been the only in the industry that allow everyone an opportunity to decide who wins. All submissions for the awards are placed online where the industry can vote for their favorites based on content, format, imagination, influence on the industry, and overall quality. More than 7,000 votes total were cast to decide this year's winners.
"The best judge for whether a campaign is creative, clever, or award-worthy is someone who knows what goes into crafting a campaign and what it takes to make it great, so what better way to decide the year's best creative then giving the thousands of people who do that work a chance to cast their vote," said Anna Stashower, CEO/Publisher, PM360. "We congratulate all of this year's winners and are happy to present them both with a trophy and the knowledge that their peers place them at the top of all campaigns for the past year."
A Gold, Silver, and Bronze award is given to the top three vote-getters in each of the 15 distinct categories. Additionally, the overall top three vote-getters receive special recognition by gracing our January/February 2020 issue cover. This year the top honors went to Intouch Solutions and GSK/TESARO for their "It's Time to #OvaryAct" campaign in the Social Media category, Elevate Healthcare and Galen US Inc. for their "Stop the Sting" campaign in the Professional Campaign category, and MicroMass Communications, Inc., Regeneron Pharmaceuticals, and Sanofi Genzyme for their "Stay on Track" video in the Video category.
This year's PM360 Pharma Choice winners are:
ANIMAL HEALTH GOLD: "Exceptional Care" for Penn Vet New Bolton Center. Agency: LevLane Advertising
ANIMAL HEALTH SILVER: AlphaTRAK "Charmed Life" Campaign for Zoetis US Diagnostics. Agency: Excitant Healthcare Advertising
ANIMAL HEALTH BRONZE: "Augmenting Reality to Build an Engaging NAVDF Booth Experience for Vets" for Stallergenes Greer. Agency: W2O
APP GOLD: "Being Patient: A Multiple Myeloma Experience" for Global Patient Advocacy, Takeda Oncology. Agency: Snow Companies
APP SILVER: "Bridion® (sugammadex) Cost Calculator from Merck" for Merck & Company, Inc. Agency ICON PLC:
APP BRONZE: "BiomARker Experience App" for AstraZeneca. Agency: Synapse
CONSUMER WEBSITE GOLD: "A Beautiful Pair" for Regeneron. Agency: Intouch Solutions
CONSUMER WEBSITE SILVER: "What Moves Me" for Lundbeck. Agency: EVERSANA ENGAGE
CONSUMER WEBSITE BRONZE: "Put Chemo to the Test" for Exact Sciences. Agency: W2O
DTC/DTP GOLD: "Know Narcolepsy Interactive Activity Journal" for Harmony Biosciences. Agency: MicroMass Communications, Inc.
DTC/DTP SILVER: VEREGEN "You Are Not Alone" Patient Poster for PharmaDerm. Agency: RevHealth
DTC/DTP BRONZE: "A sign it's time for BOTOX®" for Allergan. Agency: Pacific Communications
MULTICHANNEL GOLD: "Elevate Enthesitis" for Novartis. Agency: Neon, An FCB Health Network Company
MULTICHANNEL SILVER: "Nurture Their Eyes" for Eyevance Pharmaceuticals. Agency: Dudnyk
MULTICHANNEL BRONZE: "Get in Touch with Your Testes" for Testicular Cancer Foundation. Agency: Patients & Purpose
MULTICULTURAL GOLD: "Dil Se: A South Asian Health Education Series" for Boehringer Ingelheim. Agency: The Kinetix Group. Health System Partner: Advocate Aurora Health
MULTICULTURAL SILVER: "A Touch of Sugar" for Merck. Agency: GCI Health
MULTICULTURAL BRONZE: "Multiple Myeloma It's On" for Amgen Inc. Agency: EMCAY
PHILANTHROPIC GOLD: "Protect Your Heart" for Simon's Heart. Agency: Dudnyk
PHILANTHROPIC SILVER: "Light in the Darkness" for Foundation Fighting Blindness. Agency: Elevate Healthcare
PHILANTHROPIC BRONZE: "Show Us Who You Really Are" for Research Foundation to Cure AIDS. Agency: Havas Health Plus
PROFESSIONAL PRINT CAMPAIGN GOLD: "Stop the Sting" for Galen US Inc. Agency: Elevate Healthcare
PROFESSIONAL PRINT CAMPAIGN SILVER: "Behind the Scenes with Aranesp® (darbepoetin alfa)" for Amgen. Agency: precisioneffect
PROFESSIONAL PRINT CAMPAIGN BRONZE: "PUT LIFE ON PLAY" for Novocure. Agency: Invivo Brands
PROFESSIONAL WEBSITE GOLD: "AZOncologyID.com" for AstraZeneca. Agency: Synapse
PROFESSIONAL WEBSITE SILVER: "Our Lab is Everywhere" for Amgen. Agency: AbelsonTaylor
PROFESSIONAL WEBSITE BRONZE: "The TRKtopus Microsite – TRKCancer.com" for Bayer. Agency: Ogilvy Health
SALES AID GOLD: "ACTIMMUNE Detail Aid" for Horizon Therapeutics. Agency: EVERSANA ENGAGE
SALES AID SILVER: "SPIRIVA RESPIMAT 360 VR MOA Sales Aid" for Boehringer Ingelheim. Agency: Confideo Labs
SALES AID BRONZE: "The Complete COSENTYX Approach: Driving Dialogue Beyond the Skin in Psoriatic Disease Treatment" for Novartis. Agencies: DiD and Propeller Communications
SELF-PROMOTION GOLD: "Adaptive Brand Playbook" from Klick Health
SELF-PROMOTION SILVER: "Welcome to the Jungle" from Elevate Healthcare
SELF-PROMOTION BRONZE: "Fox Seat" from QBFox
SOCIAL MEDIA GOLD: "It's Time to #OvaryAct" for GSK/TESARO. Agency: Intouch Solutions
SOCIAL MEDIA SILVER: #FtheList from MicroMass Communications, Inc.
SOCIAL MEDIA BRONZE: "Redefining Social Engagement in Heart Failure" for Novartis Pharmaceuticals. Agency: BCW
UNBRANDED GOLD: "Bring Hypercortisolism to Light" – Understanding the Spectrum of Hypercortisolism for Corcept Therapeutics. Agency: MedThink Communications
UNBRANDED SILVER: "A Touch of Sugar" for Merck. Agency: GCI Health
UNBRANDED BRONZE: "Advancing Glaucoma Surgery" for Santen. Agency: SPLICE Agency
VARIETY (INTEGRATED CAMPAIGN) GOLD: "M-Star Multiple System Atrophy (MSA) Campaign" for Biohaven Pharmaceutical. Agency: ICON PLC
VARIETY (INTERNAL CAMPAIGN FOR EMPLOYEE HEALTH AND WELL-BEING) SILVER: "Bring Your Dog to Work Day Posters" from HCB Health
VARIETY (MARKET ACCESS PATIENT ENGAGEMENT PLATFORM) BRONZE: "Vital Square™" for Pharmaceutical Company. Agency: Aventria Health Group
VIDEO GOLD: "Stay on Track Video" for Regeneron Pharmaceuticals and Sanofi Genzyme. Agency: MicroMass Communications, Inc.
VIDEO SILVER: "AMAG: It's Not About Sex Video" for AMAG. Agency: Avant Healthcare
VIDEO BRONZE: "Vbeam Prima In-Office Patient Promotional Video" for Candela. Agency: EVERSANA ENGAGE
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