NEW YORK, Aug. 4, 2011 /PRNewswire/ -- PR Newswire, the global leader of innovative marketing and communications solutions, today announced the appointment of Michael Seghieri as a Divisional Vice President. He will report to Todd Grossman, Vice President of MultiVu, PR Newswire.
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Based in San Francisco, Seghieri will be responsible for developing a consultative business relationship with clients and prospects and for identifying solutions to meet their needs, focusing on introducing PR Newswire's suite of multimedia engagement tools and workflow solutions. He will lead a west coast sales team and assist in uncovering and driving multimedia sales opportunities.
"I'm excited to welcome Michael to the PR Newswire team," said Grossman. "With more than 11 years of experience in the digital and broadcast space, Michael has demonstrated a strong understanding of the market and proven ability to take the lead in broadening existing customer relationships as well as creating new ones."
Before joining PR Newswire, Seghieri held several California Sales Management positions, most recently at Cumulus Broadcast – KSAN. During his time at Cumulus, Seghieri managed a sales staff of 10 account executives who brought in over $13 million in annual revenue. In his first year alone, he generated over $900,000 in new, and incremental revenue.
Earlier in his career, Seghieri was a Local Sales Manager at Univision Broadcasting – KVVF, where he managed and directed the entire local sales effort for the first bilingual radio station in the San Francisco Bay Area. Prior to that, he held the position of Senior Account Executive at Clear Channel Communications – KMEL, where he was responsible for generating new business while maintaining relationships and driving rate with major agencies. Seghieri has also held sales and management positions at The Development Exchange, Pennwell Publishing, and SuperSite.net.
Regarding his new position, Seghieri said, "Multimedia has been proven to stimulate engagement and, more than ever, communications professionals are incorporating multimedia strategies into their campaigns. I am looking forward to the opportunity to introduce PR Newswire's digital engagement tools to corporate marketers and media agencies to help enhance their presence during such an innovative time in the media industry."
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
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