Riboli Family Wines Names Paul Roberts as Chief Commercial Officer

Strategic promotion recognizes Roberts' exceptional sales leadership and expanding role in company growth

LOS ANGELES, Aug. 19, 2025 /PRNewswire/ -- Riboli Family Wines, one of California's most respected family-owned wineries, announced the promotion of Paul Roberts from Senior Vice President of Sales to Chief Commercial Officer, effective immediately.

Roberts' promotion reflects his outstanding performance in leading the company's sales organization and acknowledges his increasingly strategic role in driving Riboli Family Wines' continued growth and market expansion.

In his expanded role as Chief Commercial Officer, Roberts will continue to lead sales operations while taking on broader responsibilities for commercial strategy, market development, and revenue growth initiatives. His promotion underscores Riboli Family Wines' commitment to recognizing internal talent and investing in leadership that drives the company's strategic objectives.

"Paul has consistently brought clarity, leadership, and results to our commercial operations," said Steve Riboli, President & CEO at Riboli Family Wines. "Since joining our team, he has established a strong national sales structure, negotiated impactful distributor partnerships, and positioned us for long‑term growth. Elevating him to CCO is both a reflection of his impact on the company to date, as well as a strategic move as we expand our portfolio and strengthen our presence in key markets."

Under Roberts' leadership as SVP of Sales, Riboli Family Wines has achieved significant sales milestones and strengthened relationships with key retail and distribution partners across multiple markets. His deep understanding of the wine industry, combined with his strategic approach to market development, has positioned the company for sustained growth.

"I'm honored to take on this new role at such a dynamic time for Riboli Family Wines," said Roberts. "We have an incredible portfolio and a talented team, and I look forward to continuing to drive smart growth while deepening our trade and distributor partnerships."

Riboli Family Wines has been crafting premium wines in California for nearly a century, with a portfolio that includes renowned brands such as Stella Rosa, San Simeon, San Antonio and Spritz del Conte. The company remains committed to its family-owned values while pursuing strategic growth opportunities in the evolving wine market.

ABOUT RIBOLI FAMILY WINES

Riboli Family Wines, family-owned since 1917, celebrates over a century crafting award-winning wines. Winner of Wine Enthusiasts' 2018 "American Winery of the Year", Riboli Family Wines includes the Riboli Fine Wine division including CA estate-based brands from the family's 2,000 acres of sustainably farmed vineyards and Imported wines representing family-owned producers committed to sustainable and organic practices. In addition, the family owns Stella Rosa®, the #1 Import Brand in the US. With an affinity for business and innovation, the 3rd and 4th generations of the Riboli Family lead the industry and push the boundaries of winemaking and the wine experience. For more information, please visit www.riboliwines.com.

Media Contact:
Audrey Mulligan
[email protected]

SOURCE Riboli Family Wines