RoC® Skincare Champions Empowered Aging with New Brand Initiative

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May 21, 2025, 10:48 ET

Leading Clinically-Proven Skincare Brand Launches New Research, Longevity Council, Brown University Research Fund, and continued SeekHer Foundation Community Efforts

NEW YORK, May 21, 2025 /PRNewswire/ -- RoC® Skincare today announces its expanded commitment to empowered aging and supporting the long-term health and vitality of skin. Offering new research about aging perceptions, expert-backed education, advanced clinically-proven skincare technology, and philanthropic efforts, RoC launches its Empowered Aging initiative.

Building upon the work RoC established with its Look Forward Project, which spotlighted the benefits of incorporating optimism for longevity, the new initiative offers additional functional, educational and emotional resources to support women's inner and outer vitality. Included in these efforts are the introduction of the RoC Longevity Council, initiation of a research fund to benefit the Center on the Biology of Aging at Brown University, and a continuation of its women's mental health advocacy partnership with the SeekHer Foundation.

"Optimism and clinically-proven efficacy have been at the core of our brand ethos for years, and these new efforts further our commitment to supporting women through their aging journey," said Hillary Hutcheson, Chief Marketing Officer at RoC Skincare. "Our Empowered Aging initiative equips women at every stage of life with resources to make smarter, proactive choices that can impact longevity and skin health as we get older."

New Research on Aging Perceptions & Skincare Product Efficacy

For more than six decades, RoC Skincare has been dedicated to empowering women with clinically proven products that enhance skin health and appearance, including its best-selling Line Smoothing Eye Cream. Inspired by the insight that a significant 70% of women report feeling younger than their actual age¹, RoC delved further and found that 81% of women feel like the appearance of their skin impacts how they feel emotionally². With that in mind, RoC conducted a unique study to explore if its popular eye cream could help narrow the gap between women's skin age and the age they feel.

In collaboration with a board-certified dermatologist, RoC enlisted ten women to participate in an in-depth study utilizing Visia^® Skin imaging to assess changes in apparent eye age after 8 weeks of consistent use of RoC's Line Smoothing Eye Cream. The results demonstrated that 100% of participants experienced an improvement, with some seeing a decrease of up to 7 years in apparent eye age, better aligning their outer appearance with their inner sense of vitality and inspiring optimism about the future. This clinically measured improvement is attributed to RoC Retinol, a potent yet gentle time-released ingredient backed by 27 years of research and 35 patents, delivering continuous results for up to 12 hours. To share the compelling experiences of these women, RoC has launched a new holistic campaign that examines the impact of under-eye appearance on self-perception and perceived age, highlighting the eyes as a key indicator of vitality.

Visibly reduce eye age by up to 10 years. 10 women with real results.

To bring the study to life and in celebration of the launch of its Empowered Aging initiative, RoC Skincare will host a pop-up experience in New York City on June 11-13. Attendees have the opportunity to determine their own True Eye Age with the Visia^® Skin Analysis utilized in the study, speak with a dermatologist about their specific eye concerns, receive complimentary full-sized Line Smoothing Eye Cream samples³, win prizes³, and more.

Longevity Council

As the brand expands into a more holistic approach to longevity and well-being, its new Longevity Council will help shape RoC's long-term vision for empowered aging, driving research, community events, and thought leadership in the field. This group of specialists represents a diverse range of aging-related disciplines, from biochemistry to physical health and general wellness, and will serve as key resources, providing education and counsel on new innovation from RoC to support skin longevity. Members include:

Allie Egan, Founder of Veracity
Chris Mirabile, Founder & CEO of NOVOS and Member of the Longevity Biotechnology Association
Florence Comite MD, CEO & Founder Comite Center for Precision Medicine & Healthy Longevity
Dr. Jeanine Downie, MD, Board Certified Dermatology, Image Dermatology PC
Professor John M Sedivy, PhD, Director of the Brown University Center on the Biology of Aging
Yasmine Cheyenne, Self Healing Expert, Author, & Wellness Coach for Today Show's "Start Today"

Research Fund with Brown University

The establishment of the RoC Skincare Longevity Research Fund, gifted to Brown University Center on the Biology of Aging, will fuel groundbreaking research, pave the way for the development of innovative skincare solutions, and contribute valuable knowledge to the broader scientific community.

"We applaud RoC Skincare's vision of a holistic approach to healthy aging, whose goal is to empower all of us to reach our fullest potential," adds Professor John Sedivy, Longevity Council Member. "We are excited to partner with them on catalyzing research on the fundamental biological processes of aging."

Continued SeekHer Foundation Partnership

In a tangible community-based effort to empower women across the country, RoC continues its partnership with the SeekHer Foundation, a non-profit dedicated to women's mental health advocacy, research, and support, via its new Empowered Aging Support Program:

Empowered Aging Guide: Co-branded downloadable step-by-step resource to support women through their Empowered Aging journey
4-Part Virtual Heal & Lead Circles: Facilitated by licensed mental health experts, these themed sessions offer deeper exploration of topics on vibrant living, mindful aging, building strong connections, and finding purpose in their later years, fostering peer engagement
Ongoing Community Resource Access: Monthly reflection prompts centered on women's health and empowered aging, offering the community opportunities to connect, share insights, and offer mutual support

"This year-long initiative is an active commitment to transforming women's experience of aging with optimism and vitality," adds Monica Mo, founder and Executive Director of SeekHer Foundation and WellSeek. "RoC is helping us foster strong communities where shared well-being leads to meaningful personal growth and a stronger network of support for all."

Follow RoC Skincare on Instagram and TikTok @rocskincare to learn more about the Empowered Aging initiative and where NYC locals can visit the "Eyes First" Pop-up Truck.

About RoC Skincare

RoC Skincare has been revolutionizing skincare science since 1957 when Dr. Jean-Charles Lissarrague, a French pharmacist at the Rogé Cavaillès pharmacy, created the first hypoallergenic skincare formulations. RoC has continued to build on its legacy as a brand of firsts, launching the first broad-spectrum UV protection to proactively preserve the health of skin, and the first brand to discover the method for stabilizing Retinol. Collaborating closely with Dermatologists, RoC scientists have spent over 67 years garnering a deep understanding of skin physiology at the cellular level. Today, RoC is at the forefront of dermatological innovation, harnessing cutting-edge technology to achieve over 35 patented breakthroughs in Retinol, Vitamin C, Hyaluronic Acid and Pro Collagen Amino Acids. With over 150 clinical studies, every RoC formula undergoes rigorous clinical testing to prove its high efficacy without any compromises on safety. RoC is 100% hypoallergenic,100% non-comedogenic, PETA-approved, and always clinically proven.

Contact: M Booth at [email protected]

¹Study from the University of Virginia, USA on 30,000 subjects
²RoC Perksy Study: US, April 2025
³while supplies last

SOURCE RoC Skincare