Rubin Rudman Introduces New Brand Identity and Website

BOSTON, Sept. 8, 2025 /PRNewswire/ -- Rubin Rudman has introduced a new brand identity and website that reflects the firm's continued growth, evolution, and leadership in the market as a destination midsize law firm for high-level, client-centric legal services for regional, national, and international clients. The new brand and website replaces the firm's more traditional visual identity with a look and feel that conveys the dynamic, progressive, and forward-moving energy of the firm today.

At the center of the new identity is a new logo with abstract double "R's," which signifies upward momentum; a sophisticated color palette and typography; and a simplified name – Rubin Rudman without the "and" – to create a more modern expression of the firm's brand. A new tagline "Where experience leads" has a dual meaning for clients and attorneys and highlights the attributes clients say they value most about the firm's attorneys – insight, thoughtfulness, and commitment.

The new website features all black and white photography – including creative imagery you wouldn't expect to find on a law firm's website – which evokes emotional connection that color photography doesn't capture. There is nothing like it in Big Law and positions the firm as a one-of-a-kind environment for clients and attorneys to build their businesses and practices. Overall, the website is crisp and clean with extensive white space and carefully chosen content.

Over the past few years, Rubin Rudman has taken advantage of opportunities in a shifting legal marketplace to expand the firm and its unique value proposition. Since last year, Rubin Rudman has added 24 lateral hires, including 10 partners and one of counsel – an impressive expansion given the firm's current 95-lawyer headcount. The firm also boasts a diverse roster of legal talent with an average age of 40, making the 105-year-old law firm a vibrant and exciting place to practice law.

"Rubin Rudman has been one of the Boston legal community's best kept secrets. However, with our current growth trajectory we are no longer flying under the radar," said John J. McGivney, managing partner at Rubin Rudman. "Our clients have long sought out our firm for its singular focus on client relationships and driving vision to go above and beyond to ensure clients' success. We have also become a place where lawyers want to work. We are very well-managed with a strong "firm first" mentality, a focus on work-life balance, and a flexible, adaptable approach to client service that makes lawyering fun."

At its current size – and with plans to grow to upwards of 125 attorneys – Rubin Rudman is big enough to represent clients in complex and sophisticated matters, yet small enough to provide highly responsive, direct partner-level, proactive advice in a more cost effective and efficient way.

"We are excited that our external identity now more accurately matches who we are and how clients perceive us. Bringing everything full circle and having it represented in our new brand and website is a defining moment for our firm as we continue to grow and build our brand in the market," added McGivney.

The development of Rubin Rudman's new brand and website included an intensive process involving extensive market research as well as in-depth internal research of clients' experiences and the firm's client service standards. 

About Rubin Rudman LLP
Founded over a century ago, Rubin Rudman is a full-service law firm with nearly 100 lawyers in Boston, Massachusetts. With a diverse mix of practices, Rubin Rudman serves national and international companies, including large public companies and closely held businesses; real estate developers; biotechnology, pharmaceutical and medical device makers; regulated industries, public entities and municipalities; insurance companies and their insureds; educational and other institutions; non-profit organizations; families and high net worth individuals. Web: www.rubinrudman.com.

SOURCE Rubin Rudman