Safari Tourism Continues to Grow, Despite Increasing Costs

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Sep 12, 2023, 16:00 ET

ST. PETERSBURG, Fla., Sept. 12, 2023 /PRNewswire/ -- New data indicates that travel to famous safari destinations continues to grow, despite rising trip costs.

The leading US travel insurance marketplace, Squaremouth.com, reveals that policy sales for destinations known for safari tourism more than tripled from 2020 to 2022, and breaks down how that trend is continuing through 2023.

Safari Tourism Sees Another Boost 2023

Travel insurance policy sales for African destinations have increased for the third consecutive year.

Travel insurance policy sales for popular safari destinations are up 18% this year
This year's increase follows a 55% surge in travel to popular safari destinations from 2021 to 2022
South Africa, Kenya, and Tanzania are the most popular safari destinations this year

Safari Travel Getting More Expensive
In addition to an increase in popularity, the price of safari tourism has also steadily increased year over year. A handful of popular safari destinations are among the most expensive destinations, with trip costs surpassing $20,000.

Botswana averages the highest trip cost this year at $23,577 among safari destinations
The cost of travel to popular safari destinations has increased 12% since last year
At over $1,000, safari travelers are paying more for their insurance policies in 2023 compared to the previous 4 years

Yearly Comparison of Trip Costs & Premiums*

Year	Avg. Premium	Avg. Trip Cost
2023	$1,006	$16,361
2022	$915	$14,615
2021	$798	$16,043
2020	$840	$17,172
2019	$832	$15,083

2023 Trip Cost and Premium by Destination*

Destination Name	Avg Premium.	Avg. Trip Cost
Botswana	$1,503	$23,577
Kenya	$966	$16,452
Mozambique	$578	$9,451
Namibia	$871	$13,093
Rwanda	$1,220	$18,524
South Africa	$927	$14,961
Tanzania	$1,067	$17,510
Uganda	$718	$11,295
Zambia	$1,144	$17,356
Zimbabwe	$1,260	$20,936

*The above charts only include data for trips with an insured trip cost.

Methodology: Squaremouth analytics compared travel insurance sales metrics for purchases made between January 1 and September 5th from 2019 to 2023. The data focused on popular safari destinations to analyze trends in the safari tourism industry.

Notes to editors

Available Topic Expert: Steven Benna, Marketing Manager, is available for comment and interview. [email protected] (262) 719-1014

About Squaremouth: Squaremouth.com has insured over 3 million travelers. Using Squaremouth's intuitive quoting and comparison engine, award-winning support team, and verified customer reviews, travelers can save time and money to find the best travel insurance policy for their trip.

SOURCE Squaremouth