Seedtag Adopts the IAB Diligence Platform, Powered by SafeGuard Privacy

New partnership reinforces Seedtag's commitment to privacy-first operations, setting a standard for responsible data protection and compliance within the ad tech industry

NEW YORK, Aug. 5, 2025 /PRNewswire/ -- Seedtag, the global neuro-contextual advertising company, today announced its adoption of the IAB Diligence Platform, powered by SafeGuard Privacy, in the U.S. This strategic move reflects Seedtag's ongoing commitment to providing transparency and trust within the digital ecosystem.

Through its partnership with SafeGuard Privacy, Seedtag now enables clients to verify its compliance with privacy regulations and industry standards in a fully transparent manner. Leveraging the IAB Diligence Platform, Seedtag demonstrates how its proprietary AI, Liz, operates with a privacy-first methodology that aligns with IAB standards, providing clients with greater confidence in user data handling.

"Privacy has always been at the core of Seedtag and is embedded in every layer of our offering," said Brian Danzis, Chief Revenue Officer at Seedtag. "This partnership streamlines the compliance process for onboarding and enables faster turnaround times. By integrating the IAB Diligence Platform into our operations, we are proactively safeguarding consumer data while maintaining the highest standards of privacy diligence."

The IAB Diligence Platform is the digital advertising industry's leading solution for streamlining privacy compliance and facilitating secure, standardized information sharing among digital advertising partners. It provides a standardized, scalable approach to privacy diligence, enabling businesses to assess their compliance practices and manage third-party vendors efficiently. With 19 comprehensive state privacy laws currently in effect, the digital advertising industry faces increasing regulatory scrutiny. By leveraging this platform, Seedtag ensures that its data handling practices align with the latest legal requirements, thereby fostering trust among both consumers and partners.

Key benefits of the platform include:

• Industry-Specific Privacy Assessments – Tailored questionnaires designed for digital advertising participants, ensuring thorough third-party due diligence.
• Efficiency & Scalability – Automated compliance workflows reduce repetitive tasks and streamline vendor assessments.
• Regulatory Alignment – Continuous updates to reflect evolving privacy laws, including the Protecting Americans' Data from Foreign Adversaries Act and the Multi-State Privacy Agreement (MSPA).

"By adopting this solution, Seedtag reinforces its dedication to consumer privacy, regulatory compliance, and ethical data practices," said Michael Hahn, Executive Vice President and General Counsel, IAB. "As privacy laws continue to evolve, Seedtag remains committed to staying ahead of industry standards and ensuring responsible data stewardship."

"Privacy compliance shouldn't be a burden—it should be a competitive advantage," said Richy Glassberg, Co-Founder and CEO of SafeGuard Privacy. "The IAB Diligence Platform transforms what was once a complex, fragmented process into a streamlined solution that lets privacy-forward companies like Seedtag focus on what they do best: delivering results for their clients while maintaining the highest privacy standards."

The IAB's Diligence Platform, launched in 2024, is now used by hundreds of companies across the digital advertising ecosystem. To learn more, please visit https://safeguardprivacy.com/iab-diligence-platform/.

About Seedtag

Seedtag applies advanced AI to deliver privacy-first advertising at scale. As the global leader in neuro-contextual advertising, Seedtag moves beyond traditional contextual targeting methods such as keywords and categories. Instead, Seedtag understands deeper signals of interest, intent, and emotion to create custom audiences based on a brand's objectives. Seedtag's AI agent activates this intelligence into optimized full-funnel campaigns across premium CTV, video, and open web inventory.

Founded in 2014, Seedtag is headquartered in New York City and Madrid, with a global team of 600+ professionals across EMEA, LATAM, North America, and APAC.

About IAB
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and collaboration of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

About SafeGuard Privacy
SafeGuard Privacy is the only privacy compliance solution purpose-built for companies that use consumer data. It's the first legal assessment and vendor management platform for top global brands, publishers, and AdTech, and we power the IAB Diligence Platform. Industry-specific, comprehensive, and fully auditable, we make it easy for buyers and sellers to accelerate growth while staying ahead of fast-changing privacy risks. For more information, visit www.safeguardprivacy.com.

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