Sitecore Accelerates Momentum in the Middle East with Dedicated Deployments of SitecoreAI in Saudi Arabia and the United Arab Emirates

Advancing sovereign deployments expand local access to SitecoreAI across the Middle East 

MANCHESTER, N.H., Feb. 24, 2026 /PRNewswire/ -- Today, Sitecore announced a significant expansion of investment in the Middle East with a new deployment announced for Saudi Arabia in 2026. Sitecore further announces a sovereign deployment in the United Arab Emirates planned for later this year. An early entrant in the region, Sitecore works with some of the most prestigious global brands and influential financial institutions, including Saudi Aramco, King Faisal Specialist Hospital and Research Centre, Taiba Investments, Riyadh Airports Company, and Saudi Electricity Company in the Kingdom of Saudi Arabia, as well as First Abu Dhabi Bank, Emirates NBD, Miral Experiences and Yas Island, DP World, and Dubai International Financial Centre in the United Arab Emirates.

As organizations across the region expand their digital presence, they face a practical challenge: how to deliver consistent, compliant, AI-ready experiences while meeting local data residency and regulatory requirements. Enterprises in the Middle East manage complex, multilingual digital ecosystems that span borders. SitecoreAI is designed to support that reality, providing a single SaaS platform that unifies content, personalization, and governance across channels while running on Microsoft Azure.

"Brands can't afford to be inconsistent in today's digital environment," said Eric Stine, Chief Executive Officer at Sitecore. "They're judged across AI engines, search results, and social feeds long before anyone reaches their website — and that's especially true in fast-moving markets like the Middle East. SitecoreAI is built to help marketing teams manage that reality."

SitecoreAI comes to Saudi Arabia 

Sitecore announced plans to commence delivery from the Kingdom's Eastern Province starting in Q4 2026. The new deployment offers a clear, in-country path for running cloud and AI workloads locally, with data residency, low latency, and enterprise-grade security aligned with national requirements.

"We continue to invest in cloud and AI infrastructure across the Middle East, evolving Sitecore's regional support alongside it. Through our co-innovation work done in partnership with our clients, and our joint Innovation Lab with Microsoft, we're building SitecoreAI in step with how organizations are adopting AI. That helps customers modernize how they engage people without having to rethink their platform every time the technology changes," said Danny Robinson, Chief Technology Officer at Sitecore.

Progress and Momentum in the United Arab Emirates 

Sitecore also announced a sovereign deployment in the United Arab Emirates, including an instance of SitecoreAI will run locally in the United Arab Emirates, with data residency and alignment to sovereign deployment requirements. Delivery is planned for later this year supporting customers that want to operate closer to their local market and regulatory environment.

Dave Tilbury, Chief Operating Officer at Sitecore, said the approach reflects careful planning.

"The Middle East is driving innovation and transformation unlike anywhere else in the world. The demand for highly personalised, digital-first journeys is pushing the boundaries of technology to support both consumers and citizens. With such an exciting backdrop, the complexity of sovereignty of data and IP has historically been a barrier for many organisations across the Kingdom of Saudi Arabia, UAE and across the Gulf, to match their ambitions with the reality of what can be delivered locally. Sitecore's commitment to Sovereign Cloud and investment in the Region removes that barrier and unlocks an exciting opportunity for our clients and prospects to move beyond their competitors in how they can serve their customers"

To learn more about SitecoreAI, visit Sitecore.com.

About Sitecore

Sitecore is a global leader in AI-enabled digital experience software. Its next-generation platform, SitecoreAI, helps brands plan, create, personalize, and deliver content across every channel — websites, apps, social, and beyond. By unifying content management, customer data, and personalization into one intelligent system, it makes marketing faster, smarter, and more connected. At its core are agentic tools and studios that let marketers and developers collaborate with AI responsibly and effectively.

Trusted by thousands of global brands and supported by one of the world's largest digital experience communities, Sitecore helps organizations design experiences for the world beyond the website, with the flexibility of customizable SaaS and the scale of a global ecosystem. Discover more at sitecore.com.

Sitecore is a registered trademark of Sitecore Corporation A/S in the USA and other countries. All other brand names, product names, or trademarks belong to their respective holders.

Media Contact:
Jessica Rampen
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SOURCE Sitecore