IRVINE, Calif., Sept. 13, 2017 /PRNewswire/ -- SmartBug Media, the highest-rated HubSpot agency and a leading intelligent inbound marketing agency with a focus on revenue growth, today announced that it will be a sponsor at INBOUND 2017 on Sept. 25-28 in Boston, and Jen Spencer, VP of Sales and Marketing, will be a breakout session speaker. Spencer's session will be held on Wednesday, Sept. 27 from 4:45-5:30 p.m. and is titled Wait, Are You Human? Delivering Authentic Experiences in the Age of Mass Automation.
Jen Spencer leads SmartBug's sales, marketing, and brand strategy and subscribes to the notion that "we're all in this together," and that excellent communication leads to great partnerships. Spencer has a bachelor's degree in education from the University of Arizona and is a board member and Marketing Chair for Girls in Tech Phoenix, a nonprofit organization dedicated to the engagement, education, and empowerment of girls and women who are passionate about technology.
Spencer's session strives to educate attendees how adopting inbound techniques and leveraging strategic partnerships can put the human element back into the modern-day sales process, and has the following focus: With the advent of innovative tools such as marketing automation, sales orchestration, and AI bots, today's sales and marketing professionals can now be everywhere and anyone. While these technologies allow us to better serve our buyers and customers, they're also susceptible to abuse, and this abuse has left buyers craving authentic interactions.
"What I've enjoyed about INBOUND over the years is the beautiful intersection of inspiration, strategy, and operational tactics that can immediately be applied to your business," says Spencer. "I'm personally passionate about keeping the human element in all human interactions, and as a tech junkie, I know it can be easy to lose sight of this. The goal of my session is to provide attendees with some practical tools they can start using to deliver those authentic experiences that buyers crave."
This is Spencer's third year speaking at INBOUND.
In addition to Spencer's educational breakout session, SmartBug Media will have key marketing strategists available at its booth. And during specific Ask-Me-Anything times throughout the event, SmartBug's experts will be discussing, through a conversational format, topics that include:
Closing the Loop with Paid Search: Linking the Right Message with the Right Audience
When Account-Based Marketing Meets Inbound: Tools, Tactics & Knowing If It's Right for You
Enabling Sales Teams to Book Sales-Accepted Meetings with Inbound Marketing Campaigns
Getting the Most of Your Content: Content Promotion and Amplification
Local SEO Tactics to Bring in the Right Leads
Using Growth-Driven Design and Conversion Rate Optimization to Improve Web Performance and Lead Generation
For 10 years, SmartBug Media has been helping businesses increase sales leads, close more customers, and enhance the reach of their brands. SmartBug is one of a handful of HubSpot Diamond partners in the world and is the highest-rated agency in the history of the HubSpot ecosystem. SmartBug Media also boasts the highest ROI documented from any HubSpot partner: 3,558 percent and 14,500 percent ROI on a six-month and three-year campaign, respectively.
INBOUND is an event that celebrates the human, helpful side of business. INBOUND's purpose is to provide the inspiration, education, and connections that professionals need to grow and transform their business. Each fall, INBOUND hosts thousands of marketing and sales professionals from almost every industry imaginable and from all corners of the globe at the Boston Convention & Exhibition Center. In 2016, we had 19,000+ attendees from all around the world. Through inspiring keynotes, innovative talks, educational breakouts, hands-on lessons, and tons of networking, the INBOUND experience, especially our content, is truly remarkable.