Accessibility Statement Skip Navigation
  • Resources
  • Investor Relations
  • Journalists
  • Agencies
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • English-only
      • News Releases Overview

      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
      • Multimedia Gallery Overview

      • Trending Topics

      • All Trending Topics
  • Business & Money
      • Auto & Transportation

      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • Auto & Transportation Overview

      • View All Auto & Transportation

      • Business Technology

      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • Business Technology Overview

      • View All Business Technology

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Financial Services & Investing

      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • Financial Services & Investing Overview

      • View All Financial Services & Investing

      • General Business

      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • General Business Overview

      • View All General Business

  • Science & Tech
      • Consumer Technology

      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • Consumer Technology Overview

      • View All Consumer Technology

      • Energy & Natural Resources

      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • Energy & Natural Resources Overview

      • View All Energy & Natural Resources

      • Environ­ment

      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • Environ­ment Overview

      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • Heavy Industry & Manufacturing Overview

      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • Telecomm­unications Overview

      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • Consumer Products & Retail Overview

      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Health

      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • Health Overview

      • View All Health

      • Sports

      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • Sports Overview

      • View All Sports

      • Travel

      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • Travel Overview

      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • Policy & Public Interest Overview

      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • People & Culture Overview

      • View All People & Culture

      • In-Language News

      • Arabic
      • español
      • português
      • Česko
      • Danmark
      • Deutschland
      • España
      • France
      • Italia
      • Nederland
      • Norge
      • Polska
      • Portugal
      • Россия
      • Slovensko
      • Suomi
      • Sverige
  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Report Results
  • Amplify Content
  • All Products
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Hamburger menu
  • PR Newswire: news distribution, targeting and monitoring
  • Send a Release
    • ALL CONTACT INFO
    • Contact Us

      888-776-0942
      from 8 AM - 10 PM ET

  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Report Results
  • Amplify Content
  • All Products
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS

Sony a7R VI Mirrorless Camera and FE 100-400mm F4.5 G Master Lens Announced; YouTube First Look Video a7R VI Mirrorless Camera and FE 100-400mm F4.5, Join Sony Live Pannel Discussion at B&H

B&H Photo Video, Camera Electronics Store

News provided by

B&H Photo

May 13, 2026, 10:00 ET

Share this article

Share toX

Share this article

Share toX

The Sony highly anticipated a7R VI mirrorless camera alongside the G Master FE 100-400mm f/4.5 lens great for wedding, sports and wildlife photographers.

NEW YORK, May 13, 2026 /PRNewswire/ -- B&H is excited to introduce the newest Sony a7RVI full-frame mirrorless camera in the Sony Alpha line. However, the 66.8-megapixel a7R VI camera hasn't come into the spotlight alone. Releasing alongside it is the highly anticipated FE 100-400mm f/4.5 G master lens, a revolutionary zoom melding prime level image and build quality with the versatility of an enthusiast level zoom.

Sony a7R VI Mirrorless Camera           
https://www.bhphotovideo.com/c/product/1970580-REG/sony_a7r_vi_mirrorless_camera.html

Sony a7RVI full-frame mirrorless camera in the Sony Alpha line. However, the 66.8-megapixel a7R VI camera hasn’t come into the spotlight alone. Releasing alongside it is the highly anticipated FE 100-400mm f/4.5 G master lens, a revolutionary zoom melding prime level image and build quality with the versatility of an enthusiast level zoom.
Sony a7RVI full-frame mirrorless camera in the Sony Alpha line. However, the 66.8-megapixel a7R VI camera hasn’t come into the spotlight alone. Releasing alongside it is the highly anticipated FE 100-400mm f/4.5 G master lens, a revolutionary zoom melding prime level image and build quality with the versatility of an enthusiast level zoom.
Sony a7R VI Mirrorless Camera - Sony Live Panel Disscution
Sony a7R VI Mirrorless Camera - Sony Live Panel Disscution

a7RIV Camera Highlights:

  • 66.8MP FF Stacked Exmor RS BSI Sensor
  • 30 fps Shooting with AF/AE & Pre-Capture
  • AI-Based Real-time Recognition AF+
  • 8K 30/4K 120 10-Bit Video + Dual Gain
  • 16-Stop Dynamic Range + AI-Based AWB
  • 8.5-Stop IBIS + Composite Raw Shooting
  • 9.44m-Dot EVF with 120 fps Refresh Rate
  • 3.2" 2.1m-Dot 4-Axis Touchscreen LCD
  • Illuminated Buttons + New Battery & Grip
  • Dual CFexpress Type A/SD Card Slots

The Sony a7R VI follows a well-established lineage of high-resolution powerhouses, delivering unparalleled image quality in a variety of use cases. At the heart of the VI is the newly developed 66.8-megapixel fully stacked Exmor RS CMOS sensor, offering even greater resolution while offering nearly 5.6x faster readout speeds. This opens the R series up to more action-oriented photographers and creators alike.

Powered by the BIONZ XR2 image processing engine, the a7RVI is capable of recording blackout-free full resolution 14-bit RAW images at 30 fps while maintaining AF/AE functionality. That's a stark improvement over the 7 fps achieved by the a7RV. Both cameras deliver 10 fps when using the mechanical shutter, though the V was limited to 12-bit whereas the VI offers 14-bit recording.

A stacked imaging sensor and powerful processing engine also allow for other features like Pre-Capture and Speed Boost. Pre-Capture gives users the ability to easily catch the decisive moment with timing settings from 0.03s – 1.0s before the shutter button is fully pressed. What's even more practical is that Pre-Capture can be used at any framerate.

Speed Boost behaves differently, giving users the ability to essentially temporarily boost the continuous shooting speed to accommodate a sudden change in subject matter. Perhaps you're on safari, photographing a zebra when a bee-eater suddenly flies into view. You'll likely not need 30 fps for a stationary zebra, but you may for birds in flight. Note that the camera doesn't feature a dedicated front button like the A1 II and the A9 III cameras.

What's all that speed without an EVF to support it, and does this EVF perform. The 9.44 million dot Quad XGA electronic viewfinder seems similar to that found in the a7RV at surface level. It's the same resolution, offers 120 fps refresh speeds, and an approximate magnification of 0.90x. These features made the a7RV ahead of its time, so it's nice to see this EVF back, but that's not to say Sony didn't make some minor tweaks. In practice, the EVF found in the a7RVI is much brighter. In fact, Sony states that the EVF is 3x brighter than the one found in the V.

To accommodate the greater power draw of the sensor and processor, Sony has implemented a new battery system. This is the first for their system since 2017. Where the a7 R V saw an average battery life of 400 shots, the VI sees a 17% increase in capacity, meaning it can achieve 600 to 710 shots when using the EVF or rear LCD, respectively. That also leads to a new charger, new DC coupler, and a new vertical grip as well.

The new BC-SAD1 charger can deliver an 80% charge in just under an hour for a single battery, and 100% power at approximately 85 minutes. Additionally, the camera and charger offer a new battery check that offers insight into the health of a battery and any issues that may arise. When using the vertical grip, you can check the condition of both batteries individually.

With that power comes room for even more features, with one standing out for low light photographers. That being illuminated buttons. Essential controls on the rear and top of the camera can be illuminated when the new dedicated illumination trigger button, found between the video record button and mode dial, is pressed.

The Mode dial has seen a slight redesign, with the traditional memory recall selection, or "MR3" custom mode selector, being replaced with a single * icon. This allows fast, independent selection between up to 10 MRs unique to each shooting mode. That means you can program a total of 30 memory recalls between the still, video, and S&Q modes. Additionally, the Auto mode index has been raised allowing users to find and identify it by feel.

Much has remained the same with Sony a7RVI, such as the 4-axis multi-angle rear LCD and the overall style of the camera, but as you can tell, there's plenty to appreciate in this sixth iteration of the R series. With the speeds required for sports and wildlife, it's no wonder Sony paired this release with the FE 100-400mm f/4.5 G master lens.

Sony FE 100-400mm f/4.5 GM OSS Lens https://www.bhphotovideo.com/c/product/1969774-REG/sony_fe_100_400mm_f_4_5_gm.html

Product Highlights

  • Full-Frame | Constant f/4.5 Max Aperture
  • Portable, Reliable Super-Telephoto Zoom
  • Four XD Linear AF Motors, Floating Focus
  • Internal Zoom and Internal Focus Design
  • OSS with Panning & Moving Subject Modes
  • Super ED, ED XA, and XA Glass Elements
  • Nano AR Coating II and Fluorine Coating
  • Aperture De-Click and Lock Switches
  • Dust and Moisture-Resistant Construction
  • Rounded 11-Blade Diaphragm

Long time Sony users will have likely encountered the legendary FE 100-400mm f/4.5-5.6 GM at some point in their journey. It is after all, the lens that many sports and wildlife shooters first got their hands on when they adopted the Sony Alpha system. To this day, its stellar optics and borderline ridiculous minimum focusing distance have made it the long lens of choice for many enthusiasts and professionals alike. The lens was truly ahead of its time, and for that reason, it has remained a staple of Sony's lens lineup for nearly a decade. That is, until a worthy successor comes to the table.

The term successor is used loosely, as this lens does more than offer some updated features. The original 100-400 was compact, and very similar in form factor to similar lenses in that focal range and lenses like the FE 70-200mm f/.2.8. This update throws away preconceived notions of what a 100-400mm lens should be and opts to be unique in every way it counts for long lens users.

The most advantageous upgrade aside from the physical difference is the constant f/4.5 aperture. This means we get the same light gathering capabilities at 100mm and 400mm, and the same background rendering as well! This is especially practical for sports users and the wildlife contingent out there who rely on low-light performance to get the shots they need.

New to the zoom range is an internal zoom mechanism, providing greater weather sealing and overall durability. Not that the original 100-400mm couldn't handle a little rain, but the ability to shoot in adverse weather conditions without worrying about cleaning the extended barrel allows photographers to focus on the task at hand.

Yet another update to note is that the controls have been moved further down the barrel. Being able to quickly toggle switches with your thumb in the field is essential, so why move them back? It's easy to toggle switches closer to where your hand rests on the lens, but it's also easy to accidentally toggle switches when you don't intend to do so.

This migration keeps our controls reasonably close to thumbs reach while keeping them out of harm's way, so to speak Additionally, this new control position helps the gimbal head owners of the sports and wildlife contingent. Gimbal heads sit to one side of the lens, mounted via the lenses tripod foot. When mounted, the gimbal can often block access to our controls, depending on how we mount it of course. By moving them back, we retain access no matter what tripod head we use

Even portrait and landscape photographers will find something to love about this lens despite its relatively large footprint. We've already addressed the matter of size above, but a multi-talented user will certainly find this a more versatile option, and what is it we desire more in camera today than versatility.

The Sony A7R VI camera and the accompanying FE 100-400mm f/4.5 G master lens would have once served individual needs, but Sony has defied expectations and brought speed and resolution together to create a versatile lineup of gear that can handle anything users throw at it.

YouTube First Look Video on Sony A7RVI Camera

https://youtu.be/R6dwjnfdZi8

First look YouTube on

https://youtu.be/hBnQHXfYkpY

Join Sony Live Panel Discussion at B&H 
https://youtube.com/live/YFHv-m_KEwk

Learn all about the Sony a7R VI Mirrorless Camera and FE 100-400mm lens at B&H Explora                                      

https://www.bhphotovideo.com/explora/photography/news/speed-meets-resolution-in-the-a7r-vi-and-fe-100-400mm-f45-g-master             

About B&H Photo Video

As the world's largest source of photography, video, and audio equipment, as well as computers, drones, and home and portable entertainment, B&H is known worldwide for its attentive, knowledgeable sales force and excellent customer service, including fast, reliable shipping. B&H has been satisfying customers worldwide for over 50 years.

Visitors to the website can access a variety of educational videos and enlightening articles. The B&H YouTube Channel has an unmatched wealth of educational content. Our entertaining and informative videos feature product overviews from our in-house specialists. You can view the B&H Event Space presentations from many of the world's foremost experts and interviews with some of technology's most dynamic personalities. Tap into this exciting resource by subscribing to the B&H YouTube Channel here. In addition to videos, the B&H Explora blog presents new product announcements, gear reviews, helpful guides, and tech news written by product experts and industry professionals, as well as our award-winning podcasts.

When you're in Manhattan, take a tour of the B&H Photo SuperStore, located at 420 Ninth Avenue. The techno-carousel spins all year round at the counters and kiosks at B&H. With hundreds of products on display, the B&H Photo SuperStore is the place to test-drive and compare all the latest gear.

The B&H Payboo Credit Card offers the industry's best instant savings and special financing, subject to credit approval. Visit B&H's Payboo Page to learn more and apply.

Contact Information
Geoffrey Ngai
212-615-8820
B&H Photo Video
https://www.bhphotovideo.com

SOURCE B&H Photo

21%

more press release views with 
Request a Demo

Modal title

Also from this source

Canon Announces EOS R6V 7K Camera and 20-50mm F4 L Power Zoom Lens; YouTube EOS R6V Video First Look, More Info at B&H

Canon Announces EOS R6V 7K Camera and 20-50mm F4 L Power Zoom Lens; YouTube EOS R6V Video First Look, More Info at B&H

B&H is pleased to introduce the Canon EOS R6V, a new full-frame RF-mount camera capable of 7K open gate recording, active cooling, 5-axis in-body...

Panasonic Debuts LUMIX L10 Digital Camera New Premium Compact Camera; More Info at B&H

Panasonic Debuts LUMIX L10 Digital Camera New Premium Compact Camera; More Info at B&H

B&H is pleased to share the new Panasonic Lumix L10 digital camera keeps the premium build of its forerunner while updating it with all the best tech ...

More Releases From This Source

Explore

Consumer Electronics

Consumer Electronics

Computer & Electronics

Computer & Electronics

New Products & Services

New Products & Services

News Releases in Similar Topics

Contact PR Newswire

  • Call PR Newswire at 888-776-0942
    from 8 AM - 9 PM ET
  • Chat with an Expert
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices

Products

  • For Marketers
  • For Public Relations
  • For IR & Compliance
  • For Agency
  • All Products

About

  • About PR Newswire
  • About Cision
  • Become a Publishing Partner
  • Become a Channel Partner
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Italy
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom
  • Vietnam

My Services

  • All New Releases
  • Platform Login
  • ProfNet
  • Data Privacy

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Platform Login
  • ProfNet
Call PR Newswire at
888-776-0942
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookies
Copyright © 2026 Cision US Inc.