Spectatr.ai and Triple B Media Partner to Transform the Sports Fan Experience

NORTH HAVEN, Conn., Oct. 1, 2025 /PRNewswire/ -- Spectatr.ai, a Sequoia-backed innovator in AI-powered sports technology, has partnered with Triple B Media, a full-service content company that specializes in global distribution, in a strategic collaboration that aims to transform the sports fan experience through the power of artificial intelligence.

Spectatr.ai's cutting-edge AI systems automate real-time highlight generation, smart metadata tagging and personalized content delivery that is reinventing lightning-fast, tailor-made sports storytelling and elevating fan engagement. The technology also streamlines content workflows for rights holders and unlocks smarter, data-driven audience connections for brands at a global scale.

"We envision AI as the great equalizer in sports, breaking barriers and creating fair, inclusive opportunities for all," says Richa Singh, cofounder of Spectatr.ai. "Our goal is to drive sustainable growth and deeper fan connections worldwide. By partnering with Triple B Media, we're turning this vision into a global reality, empowering sports organizations of every size to capitalize on next-gen AI, unlocking new opportunities for fan engagement, growth and revenue."

Triple B Media operates and distributes niche sports channels such Billiard TV, ACL Cornhole TV and PowerSports World, among others, around the world to superserve fan bases that have immense passion but are inadequately represented on traditional platforms.

"Innovation and delivering something unique to an increasingly discerning audience is so important in the sports content business these days," says Anthony Bailey, managing director of Triple B Media. "What Spectatr.ai is doing with its technology is a boon for not only organizations but sports fans as well. We're thrilled to be partnering with them as we navigate the future of sports and technology."

By creating enterprise-grade AI-powered solutions customized to solve unique challenges, Spectatr.ai enables organizations to scale smarter and faster, in the world of sports or beyond. It has rapidly established a presence across the globe by delivering measurable impact for federations, leagues and broadcasters. Some of the feedback from partners includes reports of 50% increase in social fan engagement, 100% growth in social media content viewership, and low-latency clip generation that ensures fans engage while the action is still unfolding.

Pushing the edge of AI innovation, Spectatr.ai is pioneering AI agents like Jordy, a smart digital companion that sets a new benchmark in fan engagement by blending real-time intelligence, tailored content and multilingual access into a seamless, always-on experience.

In addition to the ability to distribute highlights globally across live and on-demand sports, cutting turnaround times from hours to minutes, Spectatr.ai helps redefine sports accessibility, giving smaller organizations and emerging sports world-class AI without prohibitive costs.

About Spectatr.ai

Spectatr.ai is an AI-powered sports technology platform that transforms how fans engage with sports and how rights holders manage content. Backed by Series B funding from global investors including Sequoia, Spectatr.ai is trusted by leading sports organisations worldwide to deliver real-time highlights, sponsor analytics, AI Agents, and hyper-personalised fan experiences.

About Triple B Media

Triple B Media is a full-service content company, specializing in the operation of television networks and content distribution throughout the world. Triple B Media owns or operates television networks including Billiard TV, Bark TV, PowerSports World, ACL Cornhole TV and more. Triple B Media was named to the 2025 Inc. 5000 list of fastest-growing companies. tripleb.tv

Media Contact:
Mike Wollschlager
860-526-1555
[email protected] 

SOURCE Triple B Media