HACKETTSTOWN, N.J., Feb. 19, 2019 /PRNewswire/ -- Today, STARBURST® announced the launch of its latest flavor innovation, STARBURST® Duos, which brings two unexplainably juicy flavors together in one single fruit chew.
The unique two-in-one pack includes one chew that fuses Strawberry and Watermelon flavors, and another that combines Blue Raspberry and Lemonade flavors, delivering a mouthwatering taste.
"We know consumers' taste preferences are constantly evolving, and new flavor trends are shaping the industry," said Desi Okeke, Sr. Brand Manager, STARBURST®. "We are always listening to our fans, and they love it when two flavors come together in confections."
This isn't the first time STARBURST® has launched a new product based on consumer demand and preferences. In 2017, the brand introduced its successful All Pink pack after people were asking for more pink chews on social media. The brand re-released the limited time offer in 2018 after an overwhelmingly positive response.
Okeke added, "We are excited to introduce this fun variety and give our fans a new way to enjoy STARBURST®."
STARBURST® Duos are available at major retailers nationwide in 2.07-oz Single Packs (MSRP $0.99 cents) and 14-oz. Laydown Bags (MSRP $3.19). The new product launch will be supported with a campaign this summer featuring digital, PR and in-store support.
About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M'S®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles—Quality, Responsibility, Mutuality, Efficiency and Freedom—inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.