StarKist Delivers the First Low Sodium Flavor Fresh Pouches® to the Market

Pucker up and get 'Kist with less salt...StarKist's new Low Sodium Pouch varieties offer convenient, low-sodium meal solutions that fit into everyone's lifestyle

Sep 21, 2010, 08:00 ET from StarKist Co.

PITTSBURGH, Sept. 21 /PRNewswire/ -- To provide a solution to the pressing consumer concern regarding sodium, StarKist Co., a leading producer, distributor and marketer of seafood products in the United States, is helping you shake the salt out of your diet by launching Low Sodium Tuna in convenient Flavor Fresh Pouches. The Pouches are the first of its kind to hit grocery shelves, so pucker up and get 'Kist with two varieties, Low Sodium Chunk Light and Albacore Tuna in Water.

The new products continue to support the recent launch of the "Have You Been StarKist?" campaign, creating a unique connection between the iconic "fish-kiss" and seafood.  Have You Been StarKist? showcases the many healthy, delicious and contemporary ways to incorporate tuna into your everyday active lifestyle. "We continuously look for new ways to innovate and deliver on our consumers' needs," StarKist Marketing Director Jennifer Albert said. "Getting 'Kist is all about experiencing the fresh taste and health benefits of seafood. We're excited to extend the convenience of our signature Flavor Fresh Pouch to include lower sodium options, on-trend with today's health conscious consumers." StarKist already offers reduced sodium canned options: Low Sodium Chunk Light Tuna in Water and Very Low Sodium Chunk White Albacore Tuna in Water; the launch of the two new pouch products offer even more delicious, convenient and healthy ways to get 'Kist.

Give Your Diet a Healthy 'Kist

You may be among the many Americans who have been advised by a doctor to reduce their sodium intake. "Diets high in sodium can cause excess fluid retention in some people, which can lead to increased blood pressure and added strain on the heart," says StarKist's Registered Dietitian Laura Ali, MS, RD. StarKist's Low Sodium Chunk Light variety gives your diet a healthy 'Kist with more than 50% sodium reduction per serving than the standard pouch tuna, and the Low Sodium Albacore variety delivers over 75% reduction per serving. The no-drain pouch, and mild tuna flavor and sodium content make this a convenient protein choice for anyone looking for low-sodium options. "Even making small changes to your daily diet, such as choosing low sodium foods, can decrease your risk for hypertension and heart disease. Plus, incorporating tuna into your diet provides a natural source of Omega-3s, which also helps to show your heart some serious love."

Shake Out the Salt, Not the Taste

Watching your sodium intake doesn't have to mean flavorless, boring meals. The great fresh taste you love from StarKist, together with the no-mess convenience of the portable Flavor Fresh Pouch, makes it easier than ever to add nutritious tuna to the entire family's diet. StarKist helps add a little spice to your recipe repertoire with tasty dishes, such as Zesty Italian Style Tuna Casserole, Brown Rice Pilaf and Black Bean and Pepper Tuna Salad, without the excess salt. Plus, the new, features over 80 delicious meal solutions for even more ways to get 'Kist every day of the week!  

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About StarKist

StarKist Co. is a leading producer, distributor and marketer of shelf-stable seafood products in the United States.  A category leader in innovation, StarKist was the first brand to introduce the StarKist Flavor Fresh Pouch®; StarKist Tuna Creations®, a line of lightly marinated tuna; and a dolphin-safe policy. As America's favorite tuna, StarKist represents a 65-year tradition of quality, innovation and consumer trust and is well known for its charismatic brand icon, Charlie® the Tuna, who swam into the hearts of tuna fans in 1961 and is still a fan favorite today. For more information on the Company, visit StarKist Co. is a wholly owned subsidiary of the Dongwon Group.

SOURCE StarKist Co.