StarKist® Launches "Fuel for the Modern Hustle" Campaign to Help Power Your Fall Routine

Tiffani Thiessen, Actress and Bestselling Cookbook Author, Leads the Charge Showcasing Convenient, Ready-to-Eat Protein Solutions for Busy Lifestyles

RESTON, Va., Sept. 2, 2025 /PRNewswire/ -- StarKist^® is fueling busy lives everywhere with its new Fuel for the Modern Hustle campaign, a celebration of everyday routines powered by ready-to-eat, lean protein. From school carpools to back-to-back meetings and everything in between, StarKist is showing up as the ultimate modern meal hack for today's on-the-go lifestyles, thanks to its no-prep, portable protein pouches that make eating well easier than ever.

At the heart of the campaign is Tiffani Thiessen, actress, bestselling cookbook author, mom, and trusted voice on family-friendly cooking, who brings her passion for practical, nourishing meals to the spotlight. Known for juggling career, family, and creative projects with ease, Thiessen perfectly embodies the "modern hustle" and continues to champion meals that are as wholesome as they are doable in real life.

"Life is busy and I'm always trying to keep meals simple without giving up on flavor or nutrition," said Tiffani Thiessen. "That's why I love having StarKist ready-to-eat tuna, chicken, and salmon pouches on hand because they're so easy. Whether I'm packing lunch for the kids or grabbing something quick after the gym, they make healthy eating feel effortless."

Built for Real Life
In a world where we're all looking to add more protein to our diets, StarKist delivers convenient, delicious, and nutrient-rich options to choose from. With 10 or more grams of lean protein per serving, StarKist's ready-to-eat Tuna, Chicken, and Salmon Creations^® pouches, Smart Bowls^®, Lunch-To-Go^®, and Snack-To-Go^™ kits are the ultimate grab-and-go solutions. Available in more than 20 crave-worthy flavors like Lemon Pepper, Buffalo Style, and Sweet & Spicy, plus classic tuna salad kits that come complete with crackers, these portable protein offerings are made to support the nonstop routines of modern multitaskers, anytime and anywhere.

"Consumers are busy, and they want lean protein that fits easily into their lives," said Michael Merritt Jr., Head of Marketing at StarKist. "StarKist delivers with convenient, delicious tuna, chicken, and salmon pouches that support today's nonstop routines and help keep people fueled throughout the day."

Meet StarKist's Modern Hustle Stars
Alongside Tiffani Thiessen, a dynamic lineup of creators and multitaskers will share real-life meal hacks, time-saving tips, and their favorite StarKist products across Instagram^®, Pinterest^®, and TikTok^®. From parents and young professionals to college students and fitness enthusiasts, this group showcases the many ways StarKist fits into real life. 

StarKist's additional Modern Hustle stars include:

• Dave Ogleton (@fitdadceo): As a social media personality, father of six, and self-proclaimed king of dad jokes, Dave brings humor, heart, and hustle to family routines and will showcase how easy, protein-packed hacks can keep everyone fueled through busy days.
• Joy Green (@joyfullygreen): As a mom, DIY enthusiast, and home décor connoisseur, Joy brings creativity, warmth, and a joyful spin to daily routines and will highlight simple solutions that make meal prep and protein goals feel effortless.
• Hector Serrano (@hector.serrano): As a soccer enthusiast and fitness-focused creator, Hector brings energy, motivation, and real-life balance to post-workout living and will spotlight quick and convenient protein solutions that help his community get the most out of their active days.

Master the Modern Hustle, Your Way
From back-to-school lunchboxes and dorm-friendly late-night snacks to a protein boost in between work meetings and a post-workout power-up, StarKist is helping consumers fuel every part of their day with smart, satisfying choices that are as convenient as they are delicious. StarKist's variety of flavors and formats offer flexible fueling options that work with evolving routines, changing schedules, and every kind of hustle.

To keep the momentum going, StarKist will host weekly giveaways on Instagram (@StarKistCharlie) now through September 30, 2025. Fans can enter for a chance to win fun prizes, including StarKist products, along with cool essentials, all designed to help keep their hustle fueled…one pouch at a time.

Find inspiration, bold flavors, and smart fuel for your hustle at https://starkist.com/whats-new/tear-eat-go/#fuel-your-hustle.

About Tiffani Thiessen
Tiffani Thiessen's on-screen charisma has been gaining her fans since she starred as Kelly Kapowski in the cult classic television series Saved By the Bell and Valerie Malone in Beverly Hills, 90210. Tiffani's debut cookbook Pull Up a Chair skillfully translated her talent for cooking and warm hospitality to bring people together. Tiffani was able to combine her two worlds in her own Food Network Show, Dinner at Tiffani's, which was one of the most watched shows on the network during the show's three seasons.

In 2023, she launched her second cookbook HERE WE GO AGAIN: Recipes and Inspiration to Level Up Your Leftovers. Tiffani will star next in Disney's dramedy Coven Academy set to premiere in 2026.

About StarKist Co.
StarKist Co. is a socially responsible company that empowers people to live a healthy lifestyle by providing convenient nutritious proteins. An industry innovator, StarKist was the first brand to introduce convenient single-serve pouch products, which include StarKist Tuna Creations^®, Salmon Creations^®, and Chicken Creations^® in over 40 varieties. As America's favorite tuna, StarKist represents a tradition of quality, consumer trust and a commitment to sustainability. StarKist's charismatic brand icon, Charlie The Tuna^®, swam into the hearts of tuna fans in 1961 and is still a fan favorite today. StarKist Co. is a direct wholly owned subsidiary of Dongwon Industries Co., Ltd.

Media Contacts
Michelle Faist
[email protected]
571-441-8096

Tori Schettino
[email protected]
973-588-2381

SOURCE StarKist Co.