StarKist Launches New Website, www.StarKist.com, to Encourage Americans to Incorporate More Seafood in Their Everyday Lives

PITTSBURGH, Aug. 18 /PRNewswire/ -- Log on, pucker up and get ready to be 'Kist!  StarKist Co., a leading producer, distributor and marketer of seafood products in the United States, announced today the launch of its dynamic new website, www.StarKist.com.  With mouthwatering recipes like the StarKist Farmhouse Salad and Sweet & Spicy Lettuce Wraps, the site features more than 80 delicious meal solutions to help consumers easily incorporate more healthy tuna products into their everyday lives.  

The new website comes after the recent launch of the "Have You Been StarKist?" campaign.  Representing a play on words, and bridging the connection between the "fish-kiss" and seafood, Have You Been StarKist? aims to engage today's consumers with innovative ways to enjoy the best that seafood has to offer.  The launch of the new and improved www.StarKist.com is just another way StarKist is sharing the love, as well as new ways to use StarKist products in appetizers, entrees, salads, sandwiches and soups.

"Getting 'Kist is all about discovering the taste and health benefits of incorporating StarKist Tuna into your everyday life," said Jennifer Albert, Director of Marketing, StarKist Co.  "With a variety of recipes for any meal occasion, beautiful recipe photography, helpful recipe tips and nutrition information, we know that www.StarKist.com will become a valuable resource for today's busy consumers."

Get 'Kist for Dinner Tonight

According to Albert, the site features delicious, easy to prepare and good for you meal solutions -- everything from Albacore Pesto Panini, a perfect weekend lunch, to Mediterranean Tuna Pizza, a delectable dish that will draw the whole family to the dinner table.  In addition, many of the recipes were developed by StarKist's registered dietitian to encourage more families to incorporate healthy tuna products, which are an excellent source of protein and heart-healthy Omega 3 fatty acids, into their cooking repertoire.

Make It Personal at www.StarKist.com

The website will provide online visitors with the ability to rate recipes, share them with friends and save recipes to a personalized recipe box.  The site will offer the most up-to-date information about StarKist promotional activities, including coupons and special offers, as well as seafood-related health and nutrition information.  The new www.StarKist.com also features a special section dedicated to everyone's favorite tuna, Charlie the Tuna.

Developed by IBM Interactive, the new StarKist website will feature:

• Innovative, New Design:  A unique, fluid visitor experience, cutting-edge technology and world-class usability with a focus on recipes – everything from beautiful recipe photography, rate-a-recipe features and a recipe box for consumers to store their favorite recipes;

• Socializing with Friends:  The ability to upload recipes with product links, share recipe with friends, rate StarKist recipes and provide comments or additional suggestions on recipes; and,

• Cost Savings:  The latest information on various promotional offers and coupons.

"One of our core guiding principles was to provide content that would be fresh and relevant to StarKist's consumers," said Dawn Goulbourn, IBM Interactive. "Encouraging consumer interaction through the enablement of features that support user generated contributions, such as ratings, recipe submission and comments will foster a sense of community and will help to keep the site interesting and authentic."

About IBM

IBM For more information on IBM please visit http://www.ibm.com/smarterplanet/us/en/

About StarKist

StarKist Co. is a leading producer, distributor and marketer of shelf-stable seafood products in the United States.  A category leader in innovation, StarKist was the first brand to introduce the StarKist Flavor Fresh Pouch®; StarKist Tuna Creations®, a line of lightly marinated tuna; and, a dolphin-safe policy. As America's favorite tuna, StarKist represents a 65-year tradition of quality, innovation and consumer trust and is well known for its charismatic brand icon, Charlie® the Tuna, who swam into the hearts of tuna fans in 1961 and is still a fan favorite today. For more information on the Company, visit starkist.com. StarKist Co. is a wholly owned subsidiary of the Dongwon Group.

SOURCE StarKist Co.