StarKist Teams Up with 2011 Arnold Sports Festival

Leading Seafood Company a National Sponsor of the Largest Gathering of Committed Fitness Enthusiasts in the World

Mar 03, 2011, 08:00 ET from StarKist Co.

PITTSBURGH, March 3, 2011 /PRNewswire/ -- Charlie's pumped!  StarKist Co., a leading producer, distributor and marketer of shelf-stable seafood products in the United States, announced today its involvement in the 2011 Arnold Sports Festival as a national sponsor.  More than 175,000 fitness-minded consumers from 50 states and 40 nations are expected to attend the Expo, which will be conducted in Columbus, Ohio from March 3 – 6, 2011.  

"StarKist is proud to be a national sponsor and first-time participant in the 2011 Arnold Sports Festival," said Jennifer Albert, Director of Marketing, StarKist.  "Reaching out to this audience of fitness enthusiasts is a tremendous opportunity for StarKist – our products provide the ultimate protein source, without sacrificing on flavor.  And with our portable Flavor Fresh Pouch, you can have a delicious, protein-packed snack in between workouts or at mealtime."

According to Albert, attendees can expect to see a lot of StarKist and its famous spokesfish Charlie® the Tuna during the festival.  StarKist will be an exhibiter and will be giving away free product samples and coupons.  There is even a StarKist trivia contest and prize wheel for a chance to win StarKist premiums.  

Charlie's Pumped

And what's a StarKist exhibit without Charlie the Tuna?!  Charlie, who recently turned 50-years young last month, will be posing for photos with his fans throughout the festival.  This loveable tuna is looking forward to meeting the other Big Tuna, Arnold Schwarzenegger, at the StarKist exhibit on Thursday.

Eat More Fish!

Eating fish is good for you…and the U.S. Department of Agriculture and leading nutrition researchers agree.  With the release of the 2010 Dietary Guidelines for Americans (DGA), seafood takes center stage with a strong recommendation for all Americans to double the amount of seafood they eat.  Incorporating more seafood in your diet is an easy way to eat right and following are some benefits:

  • Calorie Control:  Seafood is a lean protein and it's lower in calories than other protein choices.  In addition, seafood is low in saturated fat, cholesterol and trans fat.
  • Nutrient rich:  Along with fruits and vegetables, seafood is a naturally, nutrient-rich food and it is an excellent source of B vitamins, Vitamin D, and Selenium.
  • Good for Your Heart:  According to The American Heart Association, research has shown that people who eat at least 2 servings of seafood a week have lower rates of heart disease than people who eat less.
  • Source of Omega-3 Fatty Acids Seafood provides an important source of Omega-3 fatty acids, especially DHA and EPA, which are linked to improved brain and eye development in infants.  The recommendations reaffirm that women who are pregnant or hoping to become pregnant can safely eat 8 to 12 oz of most types of cooked seafood a week.

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About StarKist

StarKist Co. is a leading producer, distributor and marketer of shelf-stable seafood products in the United States.  A category leader in innovation, StarKist was the first brand to introduce the StarKist Flavor Fresh Pouch®; StarKist Tuna Creations®, a line of lightly marinated tuna; and, a dolphin-safe policy. As America's favorite tuna, StarKist represents a 65-year tradition of quality, innovation and consumer trust and is well known for its charismatic brand icon, Charlie® the Tuna.  Charlie swam into the hearts of tuna fans in 1961 and is celebrating 50 years of good taste this year. For more information on the Company, visit StarKist Co. is a subsidiary of the Dongwon Group.

SOURCE StarKist Co.