FLUSHING, N.Y., March 31, 2015 /PRNewswire/ -- As evidence of Firstrade's commitment to creating an intuitive user experience, the company was recently given a four-and-a-half star review for ease of use by Stockbroker.com. "We understand that users want an intuitive, simple, responsive platform so that's what our development team set out to design," said CEO John Liu. Among the features highlighted in the review were Firstrade's "well-constructed, clean and customizable" dashboard and the Firstrade Quickbar, a site-wide order entry panel that allows for fast trading, quotes and market information.
Also given high marks were Firstrade's revamped log-in security PIN system and research area. Stockbrokers.com called the research area, "well laid out" and notes that user experience has been "significantly improved" thanks to the addition of Morningstar as a primary research provider. "Utilizing Morningstar research allows us to give investors the right tools to build a strong investment portfolio that meets their unique objectives," said Liu. "Working with them to develop our Sectors and Industries tool was crucial to creating an in-depth experience for advanced traders."
Stockbroker.com tests more than 266 site features in order to develop its annual rating of online broker platforms.
About Firstrade Securities
Firstrade is a leading brokerage offering a full line of investment products and tools to help investors take control of their financial future. Since its founding in 1985, Firstrade has been committed in providing high value and quality services to our customers. Combining proprietary trading technology, a highly intuitive user interface, outstanding customer service, and mobility applications, Firstrade is a comprehensive solution for all of your investing needs. Whether you are a new investor or active trader, at Firstrade, we are committed to excellence, and putting the investor first. For more information, visit www.firstrade.com. Member FINRA/SIPC.
SOURCE Firstrade Securities Inc.