Strong Sales of Core Models Drive American Honda July 2017 Auto Sales

USA - español

- Honda Civic sets new July record, gaining 11.3%

- Honda HR-V has hottest month on record as it jumps 32.3%

- Honda core products Accord, Civic and CR-V all top 30,000 in sales in July

- Acura Division rises 3.7% in July on gains from ILX and RDX

- Acura trucks set new July record, rising 11.3% percent

- Acura RDX sets new July mark with a strong 28.2% increase

News provided by

American Honda Motor Co., Inc.

Aug 01, 2017, 11:01 ET

TORRANCE, Calif., Aug. 1, 2017 /PRNewswire/ -- American Honda Motor Co., Inc. today reported total July sales of 150,980 Honda and Acura vehicles, driven by the success of core models even as tight supplies of certain products contributed to a slight decrease of 1.2 percent vs. July 2016. Combined sales of Honda and Acura cars were up 1.9 percent on sales of 76,468, while combined trucks decreased 4.2 percent on sales of 74,512. Total Honda Division sales decreased 1.7 percent on sales of 136,803. Honda Division cars gained 2.8 percent with 72,557 vehicles sold in July, and Honda trucks were down 6.2 percent on sales of 64,246 units due mostly to limited inventory. Acura Division sales were up 3.7 percent in July on sales of 14,177 vehicles, with trucks rising 11.3 percent on sales of 10,266 for a new July record, and cars down by 12.2 percent on sales of 3,911 units.

Honda Civic set a new sales record in July, gaining 11.3 percent on sales of 36,683, helping to cement its place as the top selling car in America.

Honda
Well-balanced sales of both cars and trucks were a familiar theme for the Honda Division in July. Despite tight supplies of Odyssey and certain CR-V, Pilot and Ridgeline models, Honda truck sales managed a solid showing against a record July 2016, with HR-V having its best month ever and CR-V surpassing 30,000 units for the month. Civic and Accord continued to show strength with sales above 30,000 units, with the hot new Civic Type R and Si variants bringing renewed energy to the showroom, helping overall Civic sales to a new July record.

HR-V set a new all-time monthly record, gaining 32.3 percent on sales of 9,779.
Civic sales reached 36,683 for a new July record, rising 11.3 percent for the month.
Accord continued to show strength in July, surpassing 30K sales for the month.

"Honda is the outlier in the industry in that we see solid demand for our products rather than demand for incentives to buy them," said Jeff Conrad, senior vice president of the Automobile Division of American Honda. "With models like Civic, Accord, CR-V, HR-V and Odyssey, each number one in their segments in retail sales for the first half of 2017, our position continues to get stronger."

Acura
Gateway models drove Acura's success in July, with RDX setting a new July mark to lift Acura trucks to a new record for the month, and ILX gaining 10 percent for the month as Acura's gateway sports sedan showed a second consecutive monthly increase. TLX continued to sell well in July with the A-Spec model drawing showroom interest, but tight supplies due to strong sales the past two months limited total TLX sales in July.

Acura trucks set new July mark, gaining 11.3 percent on sales of 10,266 vehicles.
RDX sales set a new July record with a 28.2 percent gain on sales of 5,539.
ILX sales rose for the second straight month, up 10.1 percent in July on sales of 1,322 units.

"In the face of increased fleet sales in the luxury market we continue to focus on the growing momentum of the Acura brand with retail customers," said Jon Ikeda, vice president & general manager of the Acura division. "We're excited with the drawing power of our products and the sales success of our gateway models to millennial buyers shows that our product and marketing direction is beginning to pay dividends."

	American Honda Vehicle Sales for July 2017
						Month-to-Date				Year-to-Date
						July 2017	July 2016	DSR** % Change	MoM % Change	July 2017	July 2016	DSR** % Change	YoY % Change
	American Honda Total					150,980	152,799	2.8%	-1.2%	942,866	945,154	0.3%	-0.2%
	Total Car Sales					76,468	75,059	6.0%	1.9%	464,535	490,994	-4.9%	-5.4%
	Total Truck Sales					74,512	77,740	-0.3%	-4.2%	478,331	454,160	5.9%	5.3%
	Honda Total Car Sales					72,557	70,607	6.9%	2.8%	435,577	458,439	-4.5%	-5.0%
	Honda Total Truck Sales					64,246	68,518	-2.5%	-6.2%	419,241	394,047	7.0%	6.4%
	Acura Total Car Sales					3,911	4,452	-8.6%	-12.2%	28,958	32,555	-10.5%	-11.0%
	Acura Total Truck Sales					10,266	9,222	15.8%	11.3%	59,090	60,113	-1.1%	-1.7%
	Total Domestic Car Sales					65,976	69,017	-0.6%	-4.4%	382,502	457,685	-16.0%	-16.4%
				Honda Division		62,129	64,671	-0.1%	-3.9%	354,163	425,966	-16.4%	-16.9%
				Acura Division		3,847	4,346	-7.9%	-11.5%	28,339	31,719	-10.2%	-10.7%
	Total Domestic Truck Sales					74,512	77,740	-0.3%	-4.2%	478,331	454,160	5.9%	5.3%
				Honda Division		64,246	68,518	-2.5%	-6.2%	419,241	394,047	7.0%	6.4%
				Acura Division		10,266	9,222	15.8%	11.3%	59,090	60,113	-1.1%	-1.7%
	Total Import Car Sales					10,492	6,042	80.6%	73.7%	82,033	33,309	147.7%	146.3%
				Honda Division		10,428	5,936	82.7%	75.7%	81,414	32,473	152.1%	150.7%
				Acura Division		64	106	-37.2%	-39.6%	619	836	-25.5%	-26.0%
	Total Import Truck Sales					0	0	0.0%	0.0%	0	0	0.0%	0.0%
				Honda Division		0	0	0.0%	0.0%	0	0	0.0%	0.0%
				Acura Division		0	0	0.0%	0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total					136,803	139,125	2.3%	-1.7%	854,818	852,486	0.8%	0.3%
		* ACCORD				30,903	31,946	0.6%	-3.3%	190,994	201,300	-4.6%	-5.1%
		* CIVIC				36,683	32,952	15.8%	11.3%	212,446	222,792	-4.1%	-4.6%
		CLARITY BEV				34	0	0.0%	0.0%	34	0	0.0%	0.0%
		CLARITY FCV				82	0	0.0%	0.0%	376	0	0.0%	0.0%
		CR-Z				50	272	-80.9%	-81.6%	598	1,477	-59.3%	-59.5%
		* FIT				4,804	5,432	-8.0%	-11.6%	31,126	32,817	-4.6%	-5.2%
		INSIGHT				1	5	-79.2%	-80.0%	3	53	-94.3%	-94.3%

		CROSSTOUR				1	11	-90.5%	-90.9%	5	713	-99.3%	-99.3%
		* CR-V				31,761	36,017	-8.3%	-11.8%	219,017	195,092	12.9%	12.3%
		HR-V				9,779	7,394	37.5%	32.3%	56,407	43,837	29.4%	28.7%
		ODYSSEY				10,134	11,228	-6.1%	-9.7%	58,290	75,889	-22.8%	-23.2%
		PILOT				9,985	10,350	0.3%	-3.5%	64,340	72,524	-10.8%	-11.3%
		RIDGELINE				2,586	3,518	-23.6%	-26.5%	21,182	5,992	255.5%	253.5%

			***		Memo: Accord FHEV	2,007	565	269.4%	255.2%	12,990	830	1,473.9%	1,465.1%
					Memo: Civic Hybrid	2	60	-96.5%	-96.7%	58	767	-92.4%	-92.4%
	Acura Division Total					14,177	13,674	7.8%	3.7%	88,048	92,668	-4.4%	-5.0%
		ILX				1,322	1,201	14.5%	10.1%	6,471	9,659	-32.6%	-33.0%
		NSX				30	21	48.6%	42.9%	308	23	1,246.7%	1,239.1%
		RLX / RL				64	106	-37.2%	-39.6%	619	833	-25.3%	-25.7%
		TLX				2,495	3,124	-16.9%	-20.1%	21,560	22,037	-1.6%	-2.2%
		TSX				0	0	0.0%	0.0%	0	3	-100.0%	-100.0%

		MDX				4,727	4,902	0.3%	-3.6%	28,282	29,517	-3.6%	-4.2%
		RDX				5,539	4,320	33.3%	28.2%	30,808	30,596	1.3%	0.7%

			***		Memo: ILX Hybrid	0	0	0.0%	0.0%	0	1	-100.0%	-100.0%
					Memo: RLX Hybrid	10	11	-5.5%	-9.1%	130	115	13.7%	13.0%
					Memo: MDX Hybrid	251	0	0.0%	0.0%	619	0	0.0%	0.0%
	Selling Days					25	26			177	178
	**** Hybrid					2,351	934	161.8%	151.7%	14,706	3,266	352.8%	350.3%

	* Honda and Acura vehicles are made of domestic & global sourced parts
	** Daily Selling Rate
	*** Memo line items are included in the respective model total
	**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, RLX Sport Hybrid, MDX Sport Hybrid and NSX