Subaru of America, Inc. Surpasses Previous February Sales Record

- Subaru Forester, Legacy and Outback Achieve Record-Breaking February Sales -

Mar 02, 2010, 12:36 ET from Subaru of America, Inc.

CHERRY HILL, N.J., March 2 /PRNewswire/ -- Subaru of America, Inc. today announced a 38-percent sales increase for February 2010, resulting in a February sales record. The company sold 18,098 units in February 2010 versus 13,089 units sold in February 2009. Year-to-date sales increased 33-percent with 33,710 units sold versus 25,282 units sold over the same period last year.

(Logo: )

The Subaru Outback once again more than doubled its sales from the previous month, resulting in a 159-percent sales increase. The Outback had sales of 6,189 units in February 2010 versus 2,389 units in February 2009.  Year-to-date, the Outback also more than doubled its sales with a 138-percent increase with 11,657 units sold versus 4,904 units sold over the same period last year.

Sales for both the Subaru Legacy and Forester broke February sales records as well. The Subaru Legacy had a 95-percent sales increase in February 2010 with 2,615 units sold versus 1,341 units sold in February 2009. Year-to-date, the Legacy doubled its sales with a 102-percent increase with 5,063 units sold versus 2,506 units sold over the same period last year.

The record-breaking Forester continues selling well with a 6-percent sales increase in February 2010, with 6,315 units sold versus 5,978 units sold in February 2009.

"Subaru vehicles continue to be recognized by the press and public alike for their reliability, value and safety ratings," said Tim Colbeck, senior vice president of sales for Subaru of America. "Our continued record sales are really a result of focusing on our core strengths, producing durable, safe and fun-to-drive vehicles."

             Feb-10  Feb-09   % chg   Feb.-10 YTD  Feb.-09 YTD  % chg.
    Legacy    2,615   1,341     95%       5,063       2,506      102%
    Outback   6,189   2,389    159%      11,657       4,904      138%
    Impreza   2,804   2,940     -5%       5,301       5,877      -10%
    Forester  6,315   5,978      6%      11,258      11,140        1%
    Tribeca     175     441    -60%         431         855      -50%
    Total    18,098  13,089     38%      33,710      25,282       33%

"Subaru of America continues to outperform the market on the strength of our strong product line-up and committed dealer body," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. "Our sales are a tribute to the quality and value that our products represent in the market."

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States.  Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards.  All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit


Heather Ward

Subaru of America, Inc.


Michael McHale

Subaru of America, Inc.


SOURCE Subaru of America, Inc.