Sweet Ride! Jelly Belly and Mitsubishi's Electric Car Turn Heads at the Candy Industry's Biggest Trade Show

CHICAGO, May 24, 2011 /PRNewswire/ -- Mitsubishi Motors North America, Inc. (MMNA) has teamed up with one of America's leading confectionaries, the Jelly Belly Candy Company, in a novel promotion to show Chicagoans the sweeter side of sustainable transportation.

(Photo: http://photos.prnewswire.com/prnh/20110524/LA07718-a)

(Photo: http://photos.prnewswire.com/prnh/20110524/LA07718-b)

Dressed in brightly-colored custom Jelly Belly graphics, four Mitsubishi i vehicles (along with a pair of Mitsubishi Outlander crossovers) will be meandering the streets of the Windy City on Monday May 23 and Tuesday May 24 to mark the opening of the 2011 Sweets & Snacks Expo, the premier trade show of the candy industry showcasing nearly 500 companies and over 15,000 confectionary and snack industry professionals from around the world.

While the Sweets & Snacks Expo is not open to the public, anyone spotting one of the Jelly Belly/Mitsubishi cars will have the opportunity to learn more about these vehicles – and score some tasty Jelly Belly treats.    

The all-new Mitsubishi i will be available for test drives at Mitsubishi dealers beginning this November offering a starting MSRP of $27,990 (before Federal or State incentive) that hopes to make EV ownership more attainable. Visit i.mitsubishicars.com for more information about the most affordable mass-produced production electric vehicle in America including vehicle specifications, tax incentives and how consumers can reserve their own vehicle. For more information on the Jelly Belly Candy Company and their exciting new flavors featured at 2011 Sweets & Snacks please check out www.jellybelly.com.  

About Mitsubishi Motors Corporation

Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, marketing, research and development operations for Mitsubishi Motors in the United States. MMNA sells coupes, convertibles, sedans and sport utility vehicles through a network of approximately 400 dealers. In November of 2011, MMNA will launch the battery-powered electric vehicle Mitsubishi i as part of a corporate mission to offer consumers more environmentally responsible modes of transportation. This battery-powered electric vehicle technology addresses the need for vehicles that produce zero tailpipe emissions and support a growing agenda for sustainability. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.

SOURCE Mitsubishi Motors North America, Inc.